For five years, I have watched the rise and collapse of OnPassive — a digital empire built on promises of artificial intelligence, automation, and a future where ordinary people would become extraordinary simply by believing in Ash Mufareh’s dream. I covered it when the cracks first appeared in 2021, when the founders whispered doubts behind closed doors, when the livestreams grew more frantic, when the “AI” demos looked suspiciously like stock footage, and when the community began to fracture under the weight of its own expectations.

I covered it when the SEC finally stepped in, when the enforcement action landed like a hammer, shattering the illusion once and for all. Ash paid millions. The company was dismantled. And the most devastating blow of all: an eight-year director and officer bar, legally preventing him from running or directing any US company until the next decade.

OnPassive died.
But Ash did not.

Instead, he retreated into the shadows, resurfacing with a new name, a new narrative, a new promise — a “bridge” to something bigger, bolder, more beautiful. He called it Victory With Ash, and for two years, it existed as a ghost platform: a login screen, a back office with no content, a KYC, and a community waiting for a man who had vanished.

Ash’s last public appearance was October 21, 2025. After that, nothing. No livestreams. No lessons. No hype. Just silence. Until now.

Two years later, Victory With Ash finally released “training modules.” But they are not from Ash. They are from someone else entirely. They are from a man who has never been part of OnPassive, never part of the OFounders’ journey, never part of the collapse or the aftermath.

His name is Matt DiMaio.
And his sudden arrival raises more questions than answers.

What Is Victory With Ash? A Bridge To Nowhere.

Victory With Ash was introduced as a “bridge platform,” a temporary sanctuary where OnPassive’s displaced founders could gather while Ash prepared his next “dream business.” It was marketed as a gift — free access, no fees, no upsells, just pure mentorship from the man who claimed to have a global AI empire.

The promises were grand:

  • weekly lessons
  • personal development
  • business mastery
  • mindset training
  • direct guidance from Ash himself

The website launched in early 2025. The back office remained empty and the community waited.

For two years, Victory With Ash was nothing more than a digital waiting room — a place where people logged in out of habit, hoping for a sign, a message, a lesson, anything at all.

Ash did place a few generic messages in the back office. Founders would flock to the message with baited breath, hoping that it was finally time for the new company to launch. Instead, they received nothing.

Victory With Ash was supposed to be the bridge to Ash’s next empire. Instead, it became a platform for someone else’s content.

The bridge was built but the light shining through it was borrowed.

The Mid-July Meeting and The August Reopening

In late August 2026, Victory With Ash suddenly announced it was reopening its doors and recruiting again which was a surprising move for a platform that had spent two years in limbo. The community was told that “big things” were coming, that the bridge was finally ready, that the long-promised training phase was about to begin. Excitement flickered back to life. People logged in again and webinars filled the YouTube platform. They waited for Ash.

Matt DiMaio Facebook Post

Then, on September 5, Matt DiMaio posted photos revealing that he had met with Ash Mufareh and Tim Taylor back in mid-July — weeks before Victory With Ash announced its reopening. The meeting didn’t happen in a board room but at JABAL Coffee House. Nothing about the Facebook post indicates new material was created for Victory With Ash. Everything points to older modules being repurposed and licensed to fill the empty back office.

The founders were promised Ash’s expertise. Instead, they received Matt’s recycled teachings, content created long before Victory With Ash existed, now repackaged as the “training phase” they waited years to receive.

The reopening in August wasn’t the start of something new. It was the rollout of something borrowed. And the mid-July meeting was the quiet moment where that decision was made.

Matt DiMaio: The Man Behind the Curtain

To understand why Matt’s arrival is so jarring, you must understand who he is and who he isn’t.

Matt DiMaio is not a technologist. He is not an AI expert. He is not a business strategist. He is not a founder, a CEO, or a developer.

He is a self-help instructor, a memory coach, and a motivational marketer who has spent decades crafting a persona built on confidence, charisma, and the promise of cognitive transformation.

We must look at the person behind the polished persona. Not the motivational cadence, not the “accelerated learning” mystique, but the human being behind the brand. Like many self-help figures, his biography is less a clear timeline and more a curated narrative, shaped by decades of marketing, reinvention, and selective storytelling.

Matt was born in the United States but the exact year and location is conspicuously absent from his public materials, a silence that is itself revealing. Most legitimate educators, authors, and researchers provide a clear biographical footprint: birthplace, upbringing, academic history, professional milestones. Matt’s public persona, however, begins mid-stride, as though he emerged fully formed into the world of motivational instruction without the usual scaffolding of a documented past.

What we do know is that he grew up in an era when self-improvement culture was booming — the age of Tony Robbins, Zig Ziglar, Jim Rohn, and the explosion of “mind power” seminars that promised transformation through mindset alone. Matt’s own branding echoes his lineage: the confident delivery, the theatrical pacing, the insistence that the human mind is a machine waiting to be unlocked by the teacher.

Today, Matt appears to reside in Florida, just like Ash. Florida is a state known for its dense ecosystem of coaches, gurus, seminar hosts, and personal-development entrepreneurs. His social media presence suggests a comfortable life built around content creation, speaking engagements, and the steady cultivation of his brand.

His online footprint is vast:

There is no public record of a spouse or children; his personal life is almost entirely absent from his online footprint, replaced instead by the constant forward-facing projection of his professional identity.

Professionally, Matt has spent decades positioning himself as an educator, though not in the traditional sense. He has never claimed to be a professor, a cognitive scientist, or a researcher. Instead, he calls himself an “EnterTrainer,” a hybrid of entertainer and trainer, a term that reveals more truth than he likely intended. His career has been built on seminars, workshops, and courses that promise accelerated learning, memory mastery, and cognitive shortcuts that can transform a person’s academic or professional life.

His branding is slick. His messaging is confident. His tone is authoritative.

But when you peel back the layers, the foundation begins to crack.

Matt DiMaio is not a villain. He is not a criminal. He is not a mastermind behind Victory With Ash. But he is a symbol of a bridge built not on innovation, but on borrowed wisdom. A symbol of a movement that promised transformation and delivered repurposed self-help modules from a man whose biography is as curated as his brand.

In the end, Matt’s life story is not the problem. The problem is that his story is now being used to fill the void left by Ash’s silence. And the founders can feel the difference.

The Self-Help Ecosystem

There is no record of Matt running a traditional company — no tech startups, no educational institutions, no research labs, no corporate leadership roles. His business history is the business of self-help: content creation, course sales, and the perpetual marketing of personal transformation.

This is not inherently unethical. Many people find value in motivational instruction. But it does mean that Matt’s expertise is not building companies, it is in building audiences. Not in developing products, but in developing narratives. Not in leading organizations, but in leading seminars.

Matt’s books are self-published which is a common practice in the self-help world, but one that often signals a lack of editorial oversight or academic rigor. His “best-selling author” claims appear to be based on narrow Amazon category rankings, a tactic used by countless marketers to inflate credibility.

His YouTube videos rely heavily on exaggerated promises:

  • “Learn anything instantly.”
  • “Unlock your brain’s hidden powers.”
  • “Become smarter overnight!”

These are not scientific claims. They are marketing hooks.

His website is structured like a funnel. It is filled with emotional hooks, urgency language, upsells, and membership programs designed to convert viewers into customers.

His “accelerated learning” system is not based on peer-reviewed research. It is based on motivational hype.

And perhaps more concerning: Matt openly teaches people how to write books using AI, raising ethical questions about authenticity, plagiarism, and the quality of the content he encourages people to produce.

This is not the profile of a business strategist. This is the profile of a self-help entrepreneur.

So why is he teaching inside Victory With Ash?

A Match Made in Desperation

Matt announced publicly that he met with Ash Mufareh and Tim Taylor, praising Victory With Ash and agreeing to let Ash use his courses inside the platform.

He framed this as a collaboration — a meeting of minds, a shared vision, a partnership built on mutual respect. But the timing tells a different story.

Victory With Ash had no content. Ash had disappeared. The founders were getting restless. The platform was empty. Ash needed something, anything, to keep the community engaged. Matt needed exposure. It was the perfect match, but not for the right reasons.

Matt did not disclose Ash’s SEC judgment. He did not disclose the eight-year director bar. He did not disclose OnPassive’s Collapse. He did not disclose the cult-like behaviour surrounding Ash. He did not disclose the KYC Harvesting Concerns. He did not disclose the history of deception. Instead, he framed Ash as a visionary leader.

This is not due diligence. This is opportunism.

Matt’s involvement is not a sign of progress. It is a sign of desperation. Victory With Ash needed content, Matt needed a platform and the founders needed answers. Instead, they received borrowed lessons from a man who has never been part of their journey.

The Psychology of Borrowed Wisdom

When the lessons finally appeared inside Victory With Ash, the founders expected the voice they had been promised, the voice they had waited for, defended, excused, and mythologized. They expected Ash Mufareh, the architect of their dream, the man who told them he had built an AI empire, the man who insisted he alone possessed the blueprint for their future. They expected the teachings of the visionary they had followed through collapse, silence, and scandal.

Instead, they were given someone else’s voice. Someone else’s philosophy. Someone else’s worldview. Someone else’s brand.

The lessons inside Victory With Ash are not new. They are not tailored to the founders. They are not built from Ash’s experience, his failures, his promises, or his supposed expertise. They are older, repurposed modules from Matt DiMaio’s existing catalog — content that has been circulating online for years, recycled across YouTube, Facebook, and his BeSmarterFaster ecosystem.

This is not mentorship, this is not leadership and this is not the “bridge” Ash promised. This is outsourced self-help repackaged as revelation.

And the psychology behind this bait-and-switch is as revealing as it is devastating.

The Sociology of Expectation: Conditioned to Wait for a Messiah

Victory With Ash was built on sociological phenomenon common in collapsed MLMs and high-control groups: the deferred promise. The founders were conditioned to believe that the real value — the real product, the real business, the real transformation — was always coming later.

Later, after the next update.
Later, after the next livestream.
Later, after the next “big, bold, beautiful dream.”

This “later” became ritual. A coping mechanism. A collective delusion that kept the community intact even as the company fell apart.

When Ash disappeared in late 2025, the silence did not break the spell. It strengthened it. The absence became sacred. The waiting became loyalty. The void became proof that something enormous was being prepared behind the scenes.

So when the lessons finally appeared, the founders expected the return of their prophet. Instead, they received a stranger.

The sociological rupture is profound: a community conditioned to worship one man is suddenly asked to learn from another — a man with no history in their movement, no connection to their suffering, no role in their collapse, and no responsibility for the promises they were given. This is not continuity. This is replacement.

And replacements never satisfy the faithful.

The Psychology of Self-Help: Why Matt’s Lessons Feel Hollow Inside a Cult of Personality

Matt’s lessons are built on the psychology of self-help. This is a genre that thrives on universal platitudes, motivational reframing, and cognitive shortcuts. In a neutral environment, these lessons might feel harmless, even helpful. But inside Victory With Ash, they become something else entirely.

Self-help relies on individual agency. Victory With Ash relies on collective dependency. Self-help teaches you to trust yourself. Victory With Ash teaches you to trust Ash Mufareh. Self-help encourages autonomy. Victory With Ash encourages obedience. Self-help is built on the idea that you can change your life. Victory With Ash is built on the idea that Ash will change your life for you.

Matt’s lessons were never designed for a community that has been conditioned to surrender its agency to a single charismatic leader. They were never designed for people who were told that Ash alone held the key to their future. They were never designed for a group whose identity was built around waiting for one man’s next move.

So when Matt’s modules appear in the back office, they do not feel empowering. They feel disorienting. They feel misplaced. They feel like a betrayal. The founders were promised Ash’s expertise. They were promised Ash’s mentorship. They were promised Ash’s wisdom. Instead, they received a library of recycled lessons from a man they have never met.

Psychologically, this is not an upgrade. It is a downgrade. It is a rupture in the parasocial bond that held the community together. Ruptures like this do not heal, they fracture.

The Sociology of Substitution: When Borrowed Content Replaces a Missing Leader

Victory With Ash is now built on borrowed content — a sociological phenomenon seen in collapsing movements when the leader disappears but the structure must remain intact.

When a charismatic leader vanishes, the group faces an existential crisis:

  • Who speaks for the movement?
  • Who carries the vision?
  • Who explains the silence?
  • Who fills the void?

In healthy organizations, leadership transitions are planned. In cultic structures, they are improvised. Ash did not prepare a successor. He did not train a team. He did not build a product. He did not leave a roadmap. He left a void.

And into that void stepped Matt DiMaio, not as a leader, but as a placeholder — a man whose lessons are meant to distract, pacify, and occupy the founders while Ash remains absent. This is not mentorship. This is content substitution.

It is the sociological equivalent of playing old tapes of a motivational speaker to a room full of people waiting for a prophet who never arrives. The founders were promised a feast. They were given leftovers.

The Cognitive Dissonance: When Reality Collides With Expectation

The founders now face a psychological conflict: They were promised Ash’s expertise. They received Matt’s recycled lessons. This creates cognitive dissonance — the mental discomfort that arises when reality contradicts belief.

To resolve this discomfort, people typically choose one of three paths:

  1. Denial
    They convince themselves that Matt’s lessons are part of Ash’s plan.
  2. Rationalization
    They tell themselves that Ash is “too busy” or “working behind the scenes.”
  3. Disillusionment
    They realize the bridge was never meant to lead anywhere.

Victory With Ash is now a psychological battleground. It is a place where belief collides with reality, where loyalty collides with disappointment, where expectation collides with substitution. And substitution always loses.

More Reasons This Collaboration Will Fail (As If We Needed Any)

Victory With Ash is already failing — not because of Matt, but because of the structure Ash built around him. There are several reasons why this collaboration will fail and I think it’s important we discuss them all.

  1. Ash cannot legally run a company.
    His eight-year director bar prevents him from serving as an officer or director of any US business. This severely limits what Victory With Ash can become.
  2. The platform has no product. 
    Two years later, the only content available is repurposed self-help courses from Matt DiMaio.
  3. The community is fractured. 
    OnPassive’s collapse destroyed trust. Many founders left, others are confused, and some are still waiting for Ash to return.
  4. The dream business does not exist.
    Ash has never revealed the business model, the product, the compensation plan, the legal structure, or the timeline. Victory With Ash is a placeholder, not a company.
  5. Matt’s content cannot save the platform. 
    Self-help videos do not build a business. They do not replace a product. They do not create revenue. They also don’t solve legal issues.

Victory With Ash is a bridge to nowhere.

The Final Betrayal: The Promise Was Ash, The Product Is Matt

The founders did not sign up for Matt DiMaio. They did not invest years of their lives for Matt DiMaio. They did not defend OnPassive for Matt DiMaio. They did not endure collapse, scandal, and silence for Matt DiMaio.

They signed up for Ash.
They waited for Ash.
They believed in Ash.
They suffered for Ash.
They defended Ash.
They excused Ash.
They mythologized Ash.

And now, after years of waiting, they are told to learn from someone else — a man whose lessons are older than the platform itself, a man whose content is repurposed, recycled, and rebranded, a man whose expertise lies not in building companies but in building funnels.

This is not what they were promised. This is not what they expected. This is not what they waited for.

Victory With Ash is no longer Ash’s voice. It is Matt’s. And that is the final betrayal.

The Bridge Built on Borrowed Light

Victory With Ash was supposed to be a sanctuary, a place where founders could gather and learn while Ash prepared his next empire. Instead, it became a digital waiting room filled with borrowed content from a man whose expertise lies not in business, but in branding.

Matt DiMaio is not the mastermind behind Victory With Ash. But he is a symbol — a sign that the platform is already collapsing under the weight of its own promises.

Ash needed content, Matt needed exposure and the founders needed answers. Instead, they received a bridge built on borrowed light — a platform filled with lessons from a man who never walked their path, never shared their journey, and never carried the weight of the OnPassive Collapse.

Victory With Ash is not a new beginning. It is a rebrand built on desperation, a placeholder built on borrowed content, and a dream built on silence. Unless Ash reveals a real business, not another dream, this platform will collapse just like OnPassive did.

And when it does, the borrowed light will fade, leaving only the truth: The bridge was never meant to lead anywhere. It was only meant to keep people waiting after they have waited long enough.

By Beth Gibbons (Queen of Karma)

Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.

She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.