DANNY : DE HEK

They always start with inspiration. A whisper of divine purpose, a promise of time freedom, a “kingdom calling” wrapped in coaching courses and luxury getaways.

But behind the spiritual hashtags and smiling selfies, you’ll often find something far more cynical. Meet Bobby and Michelle Schaffer—two seasoned multilevel marketers who’ve swapped product lines more times than a cruise ship changes port.

Their latest scheme, KTC Global, sells wholesale travel dreams and faith-infused prosperity pitches. But scratch the surface, and this glossy operation looks suspiciously like every other pyramid scheme repackaged for 2025. Let’s pull back the curtain.

The Rise of Kingdom Alliance and the Faith-Based Sales Pitch

Michelle Schaffer isn’t new to the game. Neither is her husband Bobby. These are veteran network marketers who’ve managed to repackage a familiar formula: wrap multilevel marketing in faith, empowerment language, and glossy leadership programs. Their flagship initiative, Kingdom Alliance (KA), offers what sounds like a noble mission—helping women become faith-driven leaders through coaching and certification programs. But dig a little deeper and you’ll notice the classic hallmarks of MLM-style recruitment, dressed in Christian branding and motivational lingo.

Kingdom Alliance launched offerings like Radiant Leadership Academy, a 16-week program promising transformation through Biblical leadership principles. Then came KIM10™, a 9-week speaker certification program where you learn to deliver a 10-minute Kingdom message. There’s even talk of earning stage time at live events—provided you pay to play, of course. These offerings aren’t just about education or leadership. They’re onboarding funnels into a bigger machine.

A Contradiction in Plain Sight

In April 2022, Michelle Schaffer posted on Facebook, “NO MLMS. NOT ONE OF THOSE THINGS“—a clear disavowal of multilevel marketing. But just three years later, she and Bobby proudly announced they were launching a brand-new company: KTC Global, which, of course, is another network marketing company. The whiplash is almost comical, especially considering the couple’s long-standing involvement in MLM schemes. They’ve simply added spiritual language and coaching jargon to make it feel like something new.

Enter KTC Global: Travel Pyramid with a Purpose?

In 2025, the Schaffers declared that their “travel feature” in KA had become so popular that it deserved its own company. Thus was born KTC Global, a travel-based MLM pitching wholesale vacation deals. But if you visit their website, ktcglobal.com, all you’ll find is a single-page WordPress landing site. No company history. No leadership team. No terms or legal disclaimers. No visible licensing or registration as a travel provider. Just a countdown clock, a few staged discount screenshots, and vague promises of transformation through travel.

The site invites you to “position yourself before July 1st,” offering teaser rates like “$115 for 7 nights all-inclusive in Cancun.” But none of these deals are verifiable. There’s no evidence of backend travel infrastructure or partnerships. You’re not booking trips—you’re buying into an emotional fantasy, and probably someone else’s commission check.

The Real Product Is You

As with most of these ventures, the actual product—be it coaching, cruises, or Cancun—is just the sugar coating. The real goal is to turn people into recruiters. You’re encouraged to sign up, hype up your network, and lure others into paying for the same dream. The KTC compensation plan features binary legs, weekly payouts, and volume that “never flushes.” That’s standard MLM bait, designed to keep people recruiting in hopes of unlocking higher earnings.

What’s not standard? Transparency. There are no regulatory disclaimers. No verifiable consumer protections. No confirmation that any of this travel infrastructure actually exists beyond a few copy-pasted screenshots.

A Look Back at Bobby Schaffer’s Shady Past

According to detailed reporting by BehindMLM, Bobby (often listed as Bob or Bob Shaffer) has been running mail-based pyramid schemes since at least 2018. These included laughable names like Fast Start Side Hustle, 15K Money, and 3D Wealth Machine. Participants were encouraged to mail thousands of dollars to one another in exchange for digital libraries and promises of passive wealth. Sound familiar? That’s because it was a blatant pyramid scheme dressed up as a business opportunity.

Buy-in levels ranged from $3,000 to $21,000, with commissions passed up the chain based on which tier you purchased. Those at the top—like Bob—raked in cash while latecomers lost out. In January 2024, the FTC sued Bob Shaffer for fraud, citing millions in consumer losses. And yet, here he is again, this time swapping envelopes of cash for unsourced screenshots of hotel deals.

Faithwashing the Funnel

If you’ve followed Michelle and Bobby’s journey, you’ll notice a familiar strategy: cloak MLM tactics in spiritual language. They call their work “Kingdom business” and claim there’s “no competition in the Kingdom.” But look closely: their business is all about beating others to the punch, securing a better position in the binary tree, and recruiting faster than your neighbor.

They’ve pivoted from girlboss Christianity to faith-based travel hustle, and now they’re recruiting men, women, and families with the same tone of urgency and divine purpose. They frame it like a calling—but the only thing being called is your credit card.

Digital Shell Game: KA, GPA, and KTC

Visit ourkingdomalliance.com and you’ll find another WordPress-powered page. Kingdom Alliance, Girl Power Alliance, and now KTC Global all follow the same pattern: flashy branding, lots of buzzwords, very little backend substance. These aren’t professional platforms built by global organizations—they’re funnels built by veteran marketers, designed to look big while staying nimble (and hard to trace).

Each site is loaded with vague promises and zero accountability. It’s all about emotional buy-in, spiritual alignment, and your next “breakthrough.” There’s never a refund policy in sight, and never a clear answer to: who is actually running this?

Final Thoughts: Know the Pattern, Spot the Scam

When people like the Schaffers try to convince you they’re not running an MLM while pitching pre-launch bonuses, binary legs, and staged testimonials, it’s time to step back. Ask yourself why the same people keep launching “new” companies every few years with the same exact structure.

Faith-based language doesn’t cleanse a pyramid scheme. It just distracts from it.

The next time someone promises a life-changing Cancun getaway for $115, maybe ask for a receipt—or better yet, ask what happens if you don’t recruit anyone. Because chances are, the real vacation is the one they’re taking—with your money.

Credit to BehindMLM for their early reporting on Bobby Schaffer’s mail fraud pyramid schemes.

About the Author

Danny de Hek, also known as The Crypto Ponzi Scheme Avenger, is a New Zealand-based investigative journalist specializing in exposing crypto fraud, Ponzi schemes, and MLM scams. His work has been featured by Bloomberg, The New York Times, The Guardian Australia, ABC News Australia, and other international outlets.

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