DANNY DE HEKIt started with a simple click. I was hopping into yet another Zoom meeting — something I do regularly when I’m chasing the scent of a new scheme — and this one didn’t have a name, a website, or even a defined product.

That, in itself, was the first red flag. No logos. No branding. Just a slideshow full of biotech buzzwords, vague health promises, and a crowd of overly enthusiastic followers in the chat.

I didn’t know what I was watching at first. But after a few slides and a flood of cult-like praise in the Zoom comments, it became very clear: this was a pre-launch pitch for yet another MLM scam, and they were laying the groundwork before regulators or critics could catch wind.

The lead names? Tony Zolecki, Brandy Sinoto, and Jake Berg — three familiar faces from the wreckage of Modere, a failed MLM that quietly collapsed in April 2025. That company, once backed by private equity firm Z Capital Partners, left countless distributors blindsided when it shut down with zero warning. One moment they were talking about “expansion” and “growth,” and the next? Silence. No apologies. Just a corporate goodbye message and a wave of deleted dreams.

And yet, here we are — not even a month later — and some of those same top promoters are already planting the seeds for the next “life-changing” opportunity. Only this time, they’re doing it with even more secrecy and even fewer facts.

In this unnamed Zoom call, Brandy Sinoto took center stage. If you’ve ever seen a well-trained testimonial machine, that’s what this was. She didn’t talk science. She talked emotion. Her story — whatever it was — had people flooding the chat with praise. “Thank you Brandy!!!” … “Awesome explanation Brandy!” … “Incredible story!!” One person even yelled, “SCAMMER NEEDS TO BE DROPPED!!!” — but it was buried under a wave of cheerleading so fast it vanished like a whisper at a concert.

Tony Zolecki, the main host, kept things slick and confident. If you didn’t know any better, you’d think you were listening to a TED Talk. But that’s the danger with guys like Tony — he’s been in the MLM game long enough to know how to sell hope in a bottle, especially when people are desperate.

And now we have confirmation. On his Instagram account, Tony posted the following announcement:

“Our company closed without warning. 13 years of blood, sweat, leadership, and legacy gone in an instant. But God. But vision. But purpose. Because two weeks later… we’re standing in something NEW. Something DIVINELY LED. And it’s already on fire. Welcome to Nueva.”

There it is. The name: Nueva. The pitch: emotional manipulation, divine justification, urgency, and that old MLM favorite — pre-enrollment.

He goes on:

“This is what rebirth looks like: • A dream rebuilt in days, not decades • Founders stepping in with boldness, heart, and speed • Pre enrollment flooding with the most incredible humans • A product line that’s next-level (and not even fully revealed yet) • A comp plan that rewards the doers, the sharers, AND the builders This isn’t just a comeback. It’s a call up.”

This isn’t just emotional language. This is cult-style marketing. It’s designed to override reason, replacing the pain of a collapsed MLM with the dopamine rush of being part of a “movement.” Religious phrasing like “divinely led” is paired with recruitment bait like “comp plan” and “pre-enrollment” — a dead giveaway that this isn’t about helping people. It’s about getting them in before the website even exists.

The deeper we dig, the more this smells like a premeditated rebranding campaign. A new public launch message recently surfaced, casting Nueva as the phoenix rising from Modere’s ashes. Their words — not mine.

According to their call to action, Modere’s collapse left thousands “shocked, heartbroken, and searching for answers.” Instead of joining another company, these “legacy leaders” decided to build their own. And they didn’t come alone.

Nueva’s founding partners now include a who’s who of former Modere elites: Brian McMullen, Tim Howsden, Margie Aliprandi, Michelle Barnes, Nadya and John Melton, Rick and Michelle Teague, and Tony and Sarah Zolecki. It’s being framed as a mission-driven comeback, but it looks more like an MLM power-grab built on tragedy.

They’re pushing phrases like:

  • “This is a foundation built to last so no one has to experience the uncertainty of losing what they worked so hard to build ever again.”
  • “We were meant to build one.”
  • “Nueva exists to elevate lives through clean, optimised wellness solutions.”

And of course, they’re dangling the bait:

  • Peptide technology
  • Hydrogen water
  • “Digital and physical wellness products”
  • “Two sides” to the compensation plan
  • Pre-launch access now available

No income guarantees. No data. No products launched. No compensation plan released. But yes, you’re invited to get in early — just as long as you’re “coachable,” post about it online, and trust the process.

They’re even directing people to private Facebook groups like “Social Retail Changing” to get updates.

The product? At first, they teased 5-Amino-1MQ, a compound you’ll find floating around sketchy supplement shops online. It’s real, but unproven — and absolutely not approved to do what they claim it does. In the slides they showed, it was being touted as a metabolic miracle. Burn fat. Reverse inflammation. Improve insulin. Boost NAD+. Lower blood pressure. Oh — and you might sleep less. That was the only listed side effect.

Then came the kicker. They moved on to SLU-PP-332, an experimental compound still in preclinical research, developed in a university lab for controlled studies in animals — not humans. They claimed it could “mimic the effects of exercise without actually exercising.” That’s when it became clear: this isn’t just reckless marketing. This is blatant medical fraud in the making.

They never showed any company credentials. No contact details. No product labeling. No licensing. Just slides of buzzwords and a Zoom room full of people repeating “thank you Brandy” like they were at a spiritual retreat.

The strategy is painfully obvious: build hype, push emotional narratives, create the illusion of credibility, and recruit like mad — all before any real scrutiny or legal oversight can kick in.

Tony, Brandy, Jake, and now a whole cast of familiar MLM heavyweights aren’t launching something “divinely led.” They’re trying to resurrect their influence after their last scam collapsed and do it even faster, before anyone can say the word Ponzi.

So here’s the bottom line: Nueva is not a rebirth. It’s a rebranding.

And we’re calling it out before they even finish the logo.

More to come.

About the Author Danny de Hek, also known as The Crypto Ponzi Scheme Avenger, is a New Zealand-based investigative journalist specializing in exposing crypto fraud, Ponzi schemes, and MLM scams. His work has been featured by Bloomberg, The New York Times, The Guardian Australia, ABC News Australia, and other international outlets.

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