Scentsy’s New Era: Influencers and Quietly Restructuring
Scentsy’s Valentine’s launch sparked backlash after influencers received products consultants were told were sold out.
Scentsy’s Valentine’s launch sparked backlash after influencers received products consultants were told were sold out.
Seven years ago, Scentsy swore candles were dangerous, outdated, and messy — now they’re selling them. This 180-degree pivot isn’t innovation, it’s desperation.