DANNY : DE HEK

Welcome to the latest illusionin the world of crypto cons: SOSANA.IO, the token that mocks your financial decisions while quietly separating you from your money.

Branded as a “joke,” powered by a Wyoming shell company, and promoted by some of the most notorious MLM grifters in the game, SOSANA is not just another meme coin—it’s a meticulously orchestrated farce hiding a serious financial trap.

Much of the investigative groundwork featured in this article was informed by Oz at BehindMLM. Full credit to his August 2025 Review exposing the inner workings of SOSANA and its founders.

At its core, SOSANA is a crypto token with no actual product or service. Users are encouraged to buy in, recruit others, and vote on “winning tokens” every two weeks—earning early access to assets just before the broader public is alerted. The result is a coordinated pump-and-dump loop that disproportionately benefits insiders while convincing newcomers they’re part of a community joke. It’s financial manipulation dressed in memes.

Satire With a Sales Funnel

On the surface, SOSANA markets itself as a parody project. It proudly proclaims it has no utility, no whitepaper, and no roadmap. Instead, it parades around in self-deprecating humour and meme culture, convincing users they’re in on the joke. But beneath the surface, it becomes clear that this isn’t just light-hearted satire—it’s a sophisticated operation using comedy as camouflage.

Every element of the SOSANA ecosystem is designed to pull people in under the guise of irony. What appears to be a joke is actually a working funnel: new users are brought into the system, encouraged to buy tokens, participate in structured referral commissions, and take part in manipulated token voting systems. Every laugh is a distraction from what’s actually happening. While the community laughs, the insiders profit.

The Real People Behind the Fake Titles

While the SOSANA team uses cartoonish titles and AI-generated avatars to maintain a layer of plausible deniability, their real identities are not so easy to hide. Thanks to investigative work by BehindMLM, we know exactly who is orchestrating the chaos.

At the top of the operation is David Track, the so-called “Chief Shiny Object Officer,” who has been involved in multiple fraudulent schemes over the past decade, including PrepayCPA, Bitlocity, and Tectum. Following him is Mark Ross, another figure previously involved with Tectum, now humorously titled “Chief FOMO Officer.”

Then there’s Brian Lyles, listed as “Senior Consultant of Token Regret.” Lyles has bounced between roles in Cerule and Cryptex—both schemes designed to take advantage of crypto hype with little regard for compliance or sustainability. Two other individuals, Andrew Belofsky and Reggie Sullivan, round out the core team. While their previous activities remain more obscure, their association with the project places them squarely in the frame.

But the red flags don’t stop with the leadership. Promoters of SOSANA include several repeat offenders. Muhammad “Mack Mills” Zidan has been tied to scams going back to Empower Network. T. Lemont Silver, a known promoter of the Zeek Rewards Ponzi scheme, fled the United States after facing a $2.3 million clawback. Mark Hamlin, charged by the SEC for his role in Forsage, is back once again, promoting what looks to be yet another unregistered securities fraud. And Peter Ohanyan, familiar to some through his role in Booster, continues to reappear in questionable ventures.

These are not random actors. This is a revolving door of career scammers who’ve simply rebranded, repackaged, and re-emerged under a fresh meme token banner.

A Tokenomics Scheme Hiding in Plain Sight

The SOSANA token has a total supply of 88,888,888—chosen, apparently, for meme value. But what’s far more important than the number is the system built around it. Every transaction is taxed at 3%, and those funds are split three ways: 1% to liquidity, 1% to marketing, and 1% to the “Degen Voter Bonus.”

This bonus pool is used to buy up the winning token from a biweekly community vote. Holders can nominate a token if they have $500 in SOSANA, or vote if they hold at least $50. The catch? Those who participate get early access to the chosen token before the public. In theory, this sounds like community engagement. In practice, it’s a front-running machine.

By buying the winning token before revealing it to the public, SOSANA participants are able to push the price up artificially and then sell into the wave of buyers that follow. It’s blatant market manipulation, structured like a game. Even worse, the insiders behind the project hold nearly 28% of the token supply, giving them the ability to steer outcomes and profit disproportionately.

MLM Structure Disguised as a Community

Underneath the meme culture is a textbook multi-level marketing plan. New members pay $99 to join, and they must also buy in with $50 or $500 worth of SOSANA tokens to participate in voting and nominations. From there, they earn commissions by recruiting others.

The system has four ranks—Unranked, Degen, Hodler, and Whale—and commissions are paid out across three levels of referrals. There’s no product being sold. The only thing participants are buying and selling is the dream. It’s a closed-loop system where money changes hands only when new victims enter the cycle.

SOSANA tries to distance itself from this reality by framing everything as a joke. But the structure mirrors countless other pyramid-style scams that have collapsed under their own weight. Once new signups slow down, so too will the flow of money—and as always, those at the bottom will be left holding the bag.

Legal Theatre and Empty Promises

The site includes a detailed privacy policy and terms of use, suggesting compliance with GDPR, CCPA, and UK data laws. But these documents are little more than legal theatre. There is no public listing of the contract address. There is no KYC. The only way to access anything meaningful is to email a generic inbox. Users are told explicitly that they use the site at their own risk.

This isn’t compliance—it’s camouflage. When the whole thing unravels, these disclaimers will be used as shields by the very people who orchestrated the con.

Grooming Degens for Collapse

Perhaps the most disturbing part of SOSANA is how effectively it cultivates and conditions its user base. The so-called “community hub” is hidden behind a paywall. Forums and chat access are reserved for token holders. Even the merchandising is designed to normalize poor decisions, with slogans that mock the financial damage users have willingly embraced.

Sosana isn’t just building a meme token—it’s building a cult. A place where losing money becomes a joke, and those who question the process are seen as outsiders.

The Collapse Is Inevitable

The endgame here is easy to predict. Like every MLM crypto scam before it, SOSANA will eventually run out of new recruits. When that happens, token demand will plummet. Early insiders will dump. And those who bought in last will be left with nothing.

As BehindMLM put it bluntly:

“Math guarantees that when recruitment of Sosana promoters slows down, Sosana will inevitably collapse.”

Final Warning

SOSANA wants to be seen as harmless fun—a tongue-in-cheek joke for crypto degenerates. But when you look past the memes, what you find is a familiar pattern: recycled scammers, predatory recruitment, market manipulation, and legally ambiguous operations designed to enrich a few at the expense of many.

Behind the memes are real bank accounts, real wallets, and real people losing real money. SOSANA might pretend it’s all satire—but every rug pull starts with someone laughing, and ends with someone crying.

The joke’s not funny. It’s just fraud with a punchline.

We Left a Review – You Should Too

To help warn others, we’ve posted a public Trustpilot review of SOSANA.IO. Here’s a sample of what we said:

“If you’re even thinking about investing in SOSANA.IO, please stop and ask yourself this: why would a legitimate crypto project need to hide behind cartoon avatars, fake job titles, and a Wyoming shell company?”

“This isn’t just some meme coin gone rogue. It’s a carefully disguised multi-level marketing scheme, complete with referral commissions, insider token manipulation, and a voting system designed to benefit the founders while draining retail investors dry.”

We encourage anyone reading this to Leave a Review as well. And yes, we gave it five stars—not because we recommend it, but because Trustpilot doesn’t allow one-star reviews for companies that aren’t fully verified. This is one way to bypass that system and make your voice heard.

Let’s protect others from becoming the next victim.

Disclaimer: How This Investigation Was Conducted

This investigation relies entirely on OSINT — Open Source Intelligence — meaning every claim made here is based on publicly available records, archived web pages, corporate filings, domain data, social media activity, and open blockchain transactions. No private data, hacking, or unlawful access methods were used. OSINT is a powerful and ethical tool for exposing scams without violating privacy laws or overstepping legal boundaries.

About the Author

I’m DANNY DE HEK, a New Zealand–based YouTuber, investigative journalist, and OSINT researcher. I name and shame individuals promoting or marketing fraudulent schemes through my YOUTUBE CHANNEL. Every video I produce exposes the people behind scams, Ponzi schemes, and MLM frauds — holding them accountable in public.

My PODCAST is an extension of that work. It’s distributed across 18 major platforms — including Apple Podcasts, Spotify, Amazon Music, YouTube, and iHeartRadio — so when scammers try to hide, my content follows them everywhere. If you prefer listening to my investigations instead of watching, you’ll find them on every major podcast service.

You can BOOK ME for private consultations or SPEAKING ENGAGEMENTS, where I share first-hand experience from years of exposing large-scale fraud and helping victims recover.

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