Multi-Level Marketing (MLM) companies have a long history of repackaging old scams with new products, and What’s On The Menu is the latest to hit the table. On the surface, it claims to sell premium “meat packs” through a network of independent promoters.

But when you dig deeper, the business model, the people behind it, and the compensation structure reveal a recruitment-driven scheme that bears all the hallmarks of an illegal pyramid operation.

Company Overview

What’s On the Menu (WOTM) operates at “whatsonthemenu.club,” a domain registered on March 11, 2024. Public records accessed through WHOIS and third-party scam analysis portals reveal its registrar as “GoDaddy.com LLC” and the use of privacy protection services by “Domains By Proxy LLC” from Arizona, USA. The domain’s anonymity was further fortified with a privacy update on January 9, 2025. The actual owner’s identity remains hidden — a hallmark of opaque MLM operations.

WOTM’s online platform functions as an e-commerce storefront with standard shopping cart, payment processing, and customer registration features. Curiously, analysis indicates a heavy reliance on AI-generated content, suggesting rushed or inattentive site management, diminishing confidence in the operation’s legitimacy and oversight.

The deliberate decision to hide corporate, executive, and operational details serves as an initial and ongoing red flag. This lack of disclosure is particularly egregious in the context of MLM, where regulatory oversight and public trust are already tenuous. The secrecy is consistent with efforts to avoid regulatory detection scrutiny by consumers informed about MLM and pyramid scheme risks.

Leadership and Key Figures

The leadership of an MLM signals much about its intent and likely outcomes. In the case of WOTM, publicly verifiable names are repeatedly omitted or masked —but investigative analysis ties several notorious figures to its operation and promotion.

Ron Young: The Recidivist MLM/Pyramid Architect

It is unambiguously clear — through a combination of website posting records, Facebook-administered email accounts, and “admin” accounts titled “Steakhouse Delivery” — that “Ron” (Ron Young, also previously known as Ronnie Young or Herman Ronnie Young) exerts functional control over WOTM. His fingerprints are visible across operational, promotional, and digital artifacts. Most damningly, his legacy represents one of these exploitative and fraudulent MLM schemes.

Race Cycler, launched in 2014, was a $1.3 million matrix cycler pyramid/ponzi scheme masterminded by Ron Young. Under the guise of selling inexpensive e-books of negligible market value, Race Cycler solicited $230 membership fees, distributing rewards to early joiners from membership payments of later recruits — textbook pyramid mechanics. This model, closely related to both ponzi and pyramid schemes, ultimately attracted the attention of the U.S. Securities and Exchange Commission (SEC), which forced Young to shut down Race Cycler in early 2015 following formal discussions. In 2017, Young settled fraud and securities violations with the SEC by agreeing to pay $342, 510 in disgorgement, representing illicit gains retained from the scheme. Importantly, Young’s Settlement imposed a permanent injunction against further violations of securities laws, and the regulatory complaint emphasized his likelihood to reoffend in the absence of court-ordered restrictions.

Prior to Race Cycler, Young controlled TNT Rotator, another matrix-based MLM which he operated via an obfuscated South Carolina LLC. TNT Rotator’s e-books, like those of Race Cycler, were essentially digital window dressing, providing the illusion of product legitimacy while masking a recruitment-driven payout structure.

These operations share not only mechanics with WOTM, but a nearly identical playbook: set up anonymously or with proxy owners, offer a product of questionable independent demand, and pay commissions primarily on recruitment and affiliate “membership” activity.

Kent Brown: Promoter, Face, and Recurring Collaborator

Kent Brown has consistently operated as both the “face” and active promoter in multiple Young-led MLM cyclers. Brown’s role in TNT Rotator and Race Cycler was well documented: hosting marketing calls, providing testimonials, and, in some cases, being listed as the public contact point for these schemes. Multiple Race Cycler affiliates and independent reviews noted Brown’s “serial-admin” reputation — that is, moving from one failed scheme to the next. He is confirmed as a promoter of What’s On The Menu, including aggressive activity on social media channels and testimonials that leverage his supposed MLM experience.

Darryl Miller: Promoter and Video Host

Darryl Miller‘s name surfaces in a different capacity: as the host of the embedded YouTube compensation plan video referenced on WOTM’s Website. While public information has yet to connect Miller to executive founder or status, his front-facing promotional role is significant, as it suggests an alignment with (or at least implicit endorsement of) the recruitment-centric business model at WOTM. Miller’s promotional activities serve to legitimize the structure to potential recruits and obfuscate the lack of clear executive oversight.

Product Offerings and Marketing

A critical test for any MLM or direct-selling company lies in its product range — specifically, whether products are independently marketable, valued by retail customers outside the compensation structure, and sufficiently differentiated to justify the company’s business model. What’s On The Menu fails all three tests.

WOTM claims to offer “gourmet meats and specialty food products typically reserved for chefs in five-star restaurants and resorts.” In reality, the ‘product’ is an assortment of meat packs — beef, pork, chicken, and seafood — bundled and shipped to members, leveraging a generic wholesale food distributor partnership. The company touts “special value variety packages” for affordability, crediting word-of-mouth and collective buying power for low prices.

Yet independent review confirms: WOTM’s meat packs are not available at retail pricing or to retail customers; all sales and participation require ‘promoter’ membership costing $289. This “fee” includes access to online storefront and a purported sample meat package, but all ongoing purchases (and residual commissions) are tied to continuing promoter activity, not standalone product demand. No evidence exists of successful, sustainable, retail transactions unaffiliated with the income opportunity and without enforced minimum purchase quantities.

This retail void immediately distinguishes WOTM from even the most product-focused MLMs — most of which also impose their own problematic standards regarding pricing, inventory, and marketability. Without retail customers, revenue is purely an artifact of member recruitment, and products serve only as currency for commission qualification, not as objects of genuine consumer need or loyalty.

Compensation Plan: Structure and Incentives

A company’s compensation plan determines both its operational legitimacy and potential liability. Here, What’s On The Menu employs a hybrid unilevel/matrix structure that economically incentivizes, and depends, almost entirely on new recruitment fees and ongoing member purchases.

Plan Features:

  • Promoter Fee: $289 to join as a member (with access to a storefront and a “free” sample pack)
  • Recruitment Commissions: Paid down three levels (unileel) on new promoter sign ups: Level One (direct recruits) receives 14%, Level Two receives 8.5% and Level Three receives 5%.
  • Residual Commissions: Paid on subsequent meat pack orders via a 3×12 matrix structure, at 2% of generated “sales volume” per order placed within the member’s matrix
  • Matrix Filling: Positions in the matrix are filled via direct and indirect recruitment — again amplifying chain recruitment mechanics
  • Commission for Recurring Purchases: Minuscule. For example, the “Premier Gourmet Package” generates only $2.20 in residual commission from a $210 order, a payment size so small as to be practically meaningless outside of mass recruitment.

The compensation system is anchored to the initial $289 new member fee. As BehindMLM notes:

“The majority of commissions What’s On The Menu pays out will be on the initial promoter fee…based on peanuts being paid out on actual meat pack orders…math guarantees that when an MLM pyramid scheme collapses the majority of participants lose money.“

The company itself is likely earning only a small affiliate commission from its actual wholesale supplier, splitting whatever remains with upstream promoters. There are many red flags abound.

Legal and Regulatory Context

To make this explicit: Even if the underlying products (meat packs) are tangible, the business is not driven or sustained by actual retail sales, but solely by participant fees and commission-driven, closed-loop purchases. This is a textbook pyramid structure, and it meets the legal definitions in Canada, the United States, and most regulatory frameworks globally.

The active, ongoing involvement of Ron Young — publicly enjoined from further securities and antifraud violations — should alone be a dealbreaker for regulators and consumers. The SEC’s final judgement against Young prohibits him from operating, offering, or participating in:

“any marketing or sales program involving a security, including but not limited to a program in which a participant is compensated or promised a compensation primarily for inducing another person to become a participant.”

Despite this, Young appears to have engineered, again with Kent Brown, a scheme with strikingly similar structure and pitch. The basic mechanics — recruitment, non-retailable products, artificial scarcity and urgency, matrix/board cycling — are identical. This recurrence of fraudulent behaviours is precisely what the SEC cautioned against, and may open Young and his associates to further criminal exposure.

No direct Canadian or U.S. enforcement action is cited against WOTM as of this writing. Nevertheless, the company’s operational secrecy, the history of its operators, and the compensation strategy offers regulators all the material required to classify and act against the operation as a pyramid scheme. In Canada, promotion or participation in a pyramid scheme is a criminal offense, and regulators are empowered to freeze assets and prosecute offenders as soon as scheme mechanics are proven.

Historically, victims of pyramid schemes rarely recover funds, especially when organizational structures are obfuscated with anonymous domain registrations, shell corporations, or non-disclosure of leadership. Forum posts, independent reviews, and support communities uniformly warn off participants from such models, citing consistent pattern of high attrition, widespread financial loss, and legal jeopardy for recruiters.

Conclusion: Legitimacy, Risks, and Red Flags

What’s On The Menu represents not an innovation disruption to food distribution, but a template repetition of historic pyramid scheme anatomy — repackaged for the modern age with the superficial veneer of “affiliate meat distribution.”

Key Takeaways:

  • Opaque ownership rooted in a convicted, repeat pyramid scheme offender (Ron Young/Herman Ronnie Young) working in clear collaboration with Kent Brown, another serial MLM operator.
  • Zero transparency in business incorporation, regulation, or retail pricing.
  • Membership and commissions entirely dependent upon chain recruitment and recurring purchases, in the complete absence of meaningful retail demand or pricing.
  • Compensation for actual meat product sales is negligible — an outcome that guarantees that only those engaged in mass recruitment profit, while the majority lose money.
  • Material parallels in mechanics, language, and economic design to previously shut-down, SEC-sanctioned pyramid schemes (notably Race Cycler and TNT Rotator).
  • Explicit violation of key standards for MLM legal operations as defined by Canadian and U.S. regulators.
  • No meaningful prospect for consumer or promoter profit absent continuous and exponential recruitment, a classic sign of the pyramid’s mathematical inevitability of collapse.

What’s on the Menu markets itself as a unique opportunity to sell premium meat packs, but the facts tell a different story. The business model is recruitment-heavy, the retail component is token at best, and the leadership includes individuals with a proven history of MLM fraud.

This is a high-risk proposition for anyone considering joining. Once recruitment slows, the income collapses, and the majority of participants lose money. For those who have seen this MLM cycle before, the recipe is familiar — and the outcome is almost always the same.

By Beth Gibbons (Queen of Karma)

Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.

She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.