The multi-level marketing (MLM) landscape is no stranger to controversy, but few figures have attracted as much scrutiny in recent years as Megan and Ragan Lynch.
Their latest venture, VYB, has been the subject of intense investigation and public debate, particularly among consumer advocates and watchdogs.
As VYB heads into December attempting another relaunch, I felt it was important to give an update on the company’s current claims, compensation plan, product offerings (or lack thereof), leadership and ongoing controversies. We need to equip the public with the facts needed to understand the true nature of VYB’s operations and the risks involved, since the Lynch twins refuse to do so.
The Genesis of VYB
VYB emerged in late 2024 as the latest in a series of MLM-style ventures promoted by Megan and Ragan Lynch, both of whom have a documented history of involvement in failed or fraudulent schemes. The initial pitch for VYB was built around a $25 “matrix” entry fee, promising participants a pathway to financial freedom through recruitment rather than tangible products. Early marketing materials and Zoom calls emphasized urgency, secrecy, and the need to “lock in” positions within a 3×10 forced matrix, a classic structure in pyramid schemes.
From the outset, VYB’s business model raised significant concerns among independent investigators. The absence of clear, retail-oriented products, the focus on recruitment, and the use of religious and emotional appeals were all identified as hallmarks of affinity fraud and pyramid operations. Megan Lynch, in particular, was noted for leveraging faith-based rhetoric and presenting herself as a savior figure, while Ragan Lynch often acted as a co-host and enforcer in online forums.
Throughout 2024 and 2025, VYB was the subject of multiple exposés by prominent scam-busting journalists such as Oz from BehindMLM and this very website followed the scam’s beginnings. These investigations highlighted several key issues:
- Recruitment Over Product: VYB’s revenue model was almost entirely dependent on recruiting new members, with little to no evidence of genuine retail sales.
- Dubious Income Claims: Promises of earning up to $442,860 per month were made without substantiation, a tactic designed to lure vulnerable individuals seeking financial relief.
- Aggressive Censorship: The Lynch twins and their associates attempted to silence critics through copyright strikes, defamation, and coordinated reporting campaigns.
- Religious Manipulation: Webinars frequently opened with prayers and references to “God’s people,” exploiting faith communities for credibility and recruitment.
- Payment Processor Issues: VYB repeatedly lost access to traditional payment processors due to compliance violations, forcing a pivot to cryptocurrency payments.
VYB’s initial launch in early 2025 was marred by technical failures, payment processing shutdowns, and public meltdowns by leadership. Co-owner Aundray Russell deleted his social media accounts, and Megan Lynch resorted to increasingly desperate rhetoric, blaming “the enemy” and invoking religious persecution. Despite multiple announced relaunch dates (February, May, and beyond), each attempt failed to gain traction, leading to further erosion of trust within the community.
As recruitment slowed and regulatory scrutiny intensified, Megan Lynch began offering her personal contact list for $25 — a move widely interpreted as a last-ditch cash grab. Simultaneously, VYB shifted its focus to selling branded merchandise, primarily t-shirts, in an apparent attempt to create the appearance of legitimate retail activity.
VYB’s 2025 Relaunch and Current Public Claims
As of late 2025, VYB’s primary website is operational at thevyb.io, with backup domains such as myvyb.io also active at various points during the year. The site presents VYB as a “movement” focused on education, wellness, and wealth development, offering a suite of “boot camps,” live academies, and community support. Sound familiar? However, beneath the polished marketing language, the core business model remains unchanged: participants pay for access to digital content and opportunity to recruit others into the system.
The website is registered to VYB Collective LLC, a Wyoming-based shell company — a common tactic among MLMs seeking regulatory shelter. The company’s legal and policy documents are notable for their strict anti-criticism clauses, non-refundable payment terms, and arbitration requirements in Wyoming, further insulating leadership from accountability.
VYB currently markets four main membership pathways, each with its own enrollment and monthly fees:
- VYB Core: Boot Camps
Enrollment fee: $99.99
Monthly fee: $99.99
Features: Mindset, health, and financial basics; live and recorded sessions; community access - HealthyU: Wellness & Growth
Enrollment fee: $139.99
Monthly fee: $119.99
Features: Personal development, fitness, wellness academies, product discounts - TradeU: Wealth Mastery
Enrollment fee: $199.99
Monthly fee: $159.99
Features: Market education, digital assets, financial literacy, mentorship - All Access: Complete Growth
Enrollment fee: $199.99
Monthly fee: $179.99
Features: Full access to all boot camps, academies, creator mode, mentorship
While these tiers are described in aspirational terms — “empowering growth,” “complete ecosystem,” “wellness and wealth” — the actual deliverables are vague. Most content consists of generic video courses, motivational webinars, and access to private online groups. These is no evidence of unique, proprietary educational material or third-party accreditation.
Despite the proliferation of buzzwords and lifestyle branding, there is little to suggest that VYB offers any tangible product of value beyond access to its own recruitment-driven ecosystem. The digital content is generic and widely available elsewhere for free, while the merch shop operates independently and does not appear to be integrated into the MLM compensation plan. This supports the conclusion that VYB’s “products” are primarily a cover for its recruitment-based revenue model. There is no evidence of external demand or value for these digital products.
The Compensation Plan
VYB’s compensation plan is built around a classic MLM structure, combining direct referral commissions, matrix-based residuals, and rank advancement bonuses. The plan is described in detail on both the official website and in promotional materials circulated by affiliates and independent reviewers.
Key components:
- Enrollment Fees: Participants pay a one-time activation fee and a recurring monthly membership fee, depending on chosen pathway. It is earned on direct and indirect sales of memberships.
- Referral Commissions: Up to 30% on direct (Level 1) sales and up to 15% on Level 2 sales, though the exact percentages are not transparently disclosed.
- Legacy Rewards: Paid on recurring monthly membership payments, distributed through a 3×10 forced matrix structure. $6-$40 (Level 1), $3-$20 (Level 2), per membership.
- Matching Bonuses: 100% match on direct recruits’ earnings, 50% match on second-level recruits.
- Rank Advancement: Eight to twelve ranks, with increasing qualification criteria based on “Personal Volume” (PV) generated through membership sales.
The 3×10 forced matrix places each participant at the top of a tree with three direct recruits, each of whom can recruit three more, and so on for ten levels. This structure is designed to create the illusion of “spillover” income, where even passive members can earn as the matrix fills. However, as with all such schemes, the vast majority of participants will occupy the lower levels and receive little or no income unless they aggressively recruit others.
VYB’s plan includes recurring “Fast Start” bonuses, where sponsors receive $10 each month for every active referral, and matching bonuses that reward participants for the earnings of their direct and indirect recruits. These features are heavily promoted in marketing videos and webinars as evidence of “multiple income streams” and “passive income potential.”
Independent reviews and regulatory guidelines consistently warn that MLMs lacking a substantial retail customer base — i.e. where most sales are to participants themselves — are functionally pyramid schemes. VYB’s compensation plan is almost entirely dependent on the recruitment of new members, with little evidence of external product sales. The internal currency (“VYB Bucks” or “Legacy Rewards”) is non-redeemable for cash and expires after 30 days, further limiting the possibility of genuine earnings for most participants.
Moreover, when you click on the “Income Disclosure” section on their website, you are met with this:
Even Megan Lynch admits that no participant has earned any significant income since the program is “still in pre-launch,” despite ongoing recruitment and fee collection. This, combined with the progressive promotion of mathematically impossible earnings, constitutes a major red flag for potential fraud.
VYB’s High-Level Players
Megan Lynch remains the primary public face of VYB, frequently appearing in webinars, promotional videos, and social media posts. She styles herself as the “VP of Sales” and claims to be the visionary behind the movement. Lynch’s history includes involvement in multiple failed or fraudulent MLMs including Tradera, XtreamFX, HyperVerse, and GSPartners. Her leadership style is characterized by emotional appeals, religious rhetoric, and aggressive defense against critics.
Ragan Lynch, Megan’s twin sister, continues to play a significant role as co-host, recruiter, and enforcer within the VYB ecosystem. She is known for her combative presence in online forums and has been involved in public meltdowns and smear campaigns against investigators and whistleblowers.
Toni Morick the so-called Chief Operating Officer (COO), has emerged as a key player in VYB’s leadership. Morick is currently under a Texas court-ordered gag preventing her from publishing a whistleblower book about Phi Theta Kappa, and she has been involved in failed fundraising campaigns and attempts to silence critics through coordinated reporting and censorship. Morick’s role appears to be both administrative and strategic, helping to craft VYB’s narrative and manage internal crises.
Aundray Russell was initially presented as VYB’s CEO but later distanced himself from the title. He has a history of promoting unregistered trading opportunities and “shady Dubai deals,” and his involvement in VYB has been marked by social media deletions and evasive behaviour when confronted with allegations of fraud.
Recent investigations have identified several additional individuals involved in VYB’s operations, either as promoters, administrators or influencers. Pastor Carlos is one of those individuals. He is frequently featured in webinars to provide religious legitimacy and encourage faith-based recruitment.
Christopher Porras is a Miami-based influencer who brands himself as “BossInMiama” and actively recruits for VYB through Zoom meetings, YouTube, and social media. Porras presents himself as a “VYB Founder (IBO)” and uses emotional manipulation and faith-based appeals to attract recruits.
VYB’s leadership and top promoters maintain an active presence on YouTube, Telegram, LinkedIn, and other social media platforms. Promotional materials emphasize the “movement” aspect of VYB, highlighting personal growth, community, and financial freedom. Influencers like Porras use emotional storytelling, faith-based appeals, and exaggerated income claims to attract recruits.
When confronted with criticism or exposure, VYB’s leadership responds with aggressive censorship tactics. This includes filing false harassment reports, issuing copyright strikes, and instructing members to report investigative videos and social media posts en masse. Internal documents and webinars explicitly ban any form of review, reaction, or commentary, even under fair use provisions.
A Repackaged Pyramid Scheme
Despite a slick new website, rebranded marketing materials, and the addition of new influencers, VYB’s core business model remains unchanged. The operation is fundamentally a recruitment-driven pyramid scheme, disguised as a personal development and wellness movement. The only tangible product available to participants is access to the recruitment ecosystem itself, with the merch shop having been deleted off the main websites.
Megan Lynch continues to lead the charge, supported by her sister Ragan, Toni Morick, and a rotating cast of high-level promoters. Payment processor shutdowns, a pivot to crypto-only payments, and aggressive censorship tactics all point to a company in crisis, desperately seeking to maintain cash flow as regulatory scrutiny intensifies.
For those considering involvement with VYB, the evidence is clear: the risks far outweigh any potential rewards. The vast majority of participants will lose money, while only those at the top of the pyramid stand to benefit. As always, due diligence, skepticism, and independent verification are essential when evaluating any business opportunity — especially those promoted by individuals with a history of failed or fraudulent ventures.
Stay informed, stay skeptical, and report any suspicious activity to the appropriate authorities. The fight against financial exploitation and MLM fraud depends on public awareness and collective action. This venture still has “bad vybes” written all over it.
By Beth Gibbons (Queen of Karma)
Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.
She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.
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