Ash Mufareh has resurfaced with a new venture, Victory With Ash, after years of controversy surrounding his failed project, OnPassive. He is presenting this as a bold new beginning, but the reality is far less inspiring.
For those who already bought into OnPassive — especially the so-called O-Founders — this is not a victory. It’s a warning.
The Death of OnPassive
Mufareh has publicly declared that OnPassive is “parked,” comparing it to an old car that no longer runs. But OnPassive wasn’t parked because it reached it’s destination, it was abandoned because it collapsed under the weight of broken promises, unpaid commissions, and mounting legal scrutiny.
Thousands of affiliates were told OnPassive would be the ultimate AI-powered business solution. Instead, they were left with unfinished products, endless delays, and a trial of financial losses. Now, rather than addressing those failures, Mufareh is simply walking away and telling his followers to climb into a new vehicle.
What Ash’s Really Teaching
Ash Mufareh is presenting Victory With Ash (victorywithash.com) as a “suite” where he will personally teach his followers business strategy, marketing know-how, and CEO leadership skills. On the surface, it sounds like a mentorship program or masterclass in entrepreneurship. But when you strip away the branding, the real curriculum becomes obvious.
What Mufareh is actually teaching is not how to build sustainable businesses, it’s how to submit to his system of control. His so-called “CEO skills” are the same tactics he used to keep OnPassive members compliant: manufactured exclusivity, coercive persuasion, and cult-style loyalty conditioning.
Instead of learning how to market a product, members will be taught how to market him. Instead of learning how to lead, members will be taught how to follow. Instead of developing independent business skills, they will be conditioned to believe that their success is tied to Ash’s vision, his platform, and his approval.
This is the psychology of coercive control disguised as education. The “lessons” are less about entrepreneurship and more about obedience, conformity, and silencing doubt. It is set to launch in October of 2025…allegedly. Let’s not hold our breaths!
The Facebook Group Rebrand
One of the most telling signs of this pivot is happening inside the OnPassive Facebook groups. These groups, once buzzing with hype about the “AI revolution,” are now being quietly rebranded to align with Victory With Ash. Group names have been changed, banners updated, and the narrative rewritten to erase the OnPassive disaster.
Even more concerning, admins are warning members that anyone who questions the transition will be booted out. This is not community management, it’s thought control. Dissent is not tolerated. Survivors who dare to ask about unpaid commissions or raise concerns about the legitimacy of the new venture are silenced. This is not the behavior of a transparent business — it’s the behavior of a cult-like echo chamber designed to protect the leader and suppress accountability.
Gatekeeping Tactic: The 11-Question Survey
Victory With Ash is not open to everyone. Instead, Mufareh has introduced a “survey app” that requires members to complete an 11-question application (which he has yet to release) before they can even access the back office.
On the surface, this looks like a way to “filter for serious people.” In reality, it’s a psychological gatekeeping tactic. By making people apply, Mufareh flips the script: instead of him needing to prove the legitimacy of his business, members are made to feel like they must prove their worthiness to join. This creates a false sense of exclusivity and makes those who are accepted feel “special,” even though the only real qualification is blind loyalty.
The survey itself is not about business acumen or technical skills — it’s about mindset. It’s designed to weed out skeptics and critics, ensuring that only the most compliant followers make it through. Once inside, these members are more likely to defend the system, because they’ve been told they are part of an elite group.
This is classic commitment and consistency bias in action. Once someone has filled out an application, they’ve already invested time and effort. That small act of commitment makes them more likely to follow through, even if red flags appear later. Now imagine if they have already dedicated over 7 years of their lives to OnPassive…
The Psychology of Ash’s Control
The tactics being used here are not random — they are deliberate psychological levers designed to keep people hooked:
- Scarcity and Exclusivity: By making Victory With Ash invite-only, Mufareh creates the illusion that access is rare and valuable. People fear missing out, so they cling tighter.
- Fear of Exclusion: The Facebook group purges teach members that questioning the system leads to rejection. Humans are wired to avoid social exile, so they self-censor.
- Authority Bias: Mufareh positions himself as the visionary leader, the only one who sees the “big picture.” Followers defer to his authority, even when promises don’t materialize.
- Sunk Cost Fallacy: O-Founders who already invested in OnPassive are told to move forward rather than look back. Admitting they were scammed is painful, so many double down instead of walking away.
- Future Faking: Grandiose promises — like livestreaming across 10,000 YouTube channels — keep people focused on a glittering future instead of the disappointing present. Or, the truth.
These tactics are straight out of the cult and MLM playbook. They don’t just sell a product; they sell belonging, identity, and hope. Once those hooks are in, it becomes incredibly difficult for people to walk away, even when the evidence of failure is overwhelming.
What This Means for O-Founders
Mufareh has tried to soften the launch of Victory With Ash by claiming it will be “for free,” but this framing is deeply misleading. After seven years of delays, broken promises, and financial losses under OnPassive, offering a new venture without an upfront fee is not a gift, it’s damage control. Free access does not erase the fact that O-Founders already paid into a system that never delivered, nor does it absolve him of the unpaid commissions or unpaid wages and shattered trust left behind. To celebrate this as generosity is to ignore the exploitation that came before it.
For the O-Founders who already paid into OnPassive, the message is clear: you’ve been left behind. Mufareh admits that 1-2% of members are still owed commissions, but he dismisses this as a minor issue that will be handled “passively.” In other words, don’t expect accountability, transparency, or urgency.
The reality is that O-Founders invested their money and trust into a system that never delivered. Now, instead of making things right, Mufareh is asking them to buy into yet another dream. This is not a fresh start — it’s a reset button designed to erase the past and keep the cycle going.
The Bigger Picture
Victory With Ash is not innovation — it is survival. When one scheme collapses, Mufareh simply launches another, dragging along the most loyal followers while leaving the rest behind. The victims of OnPassive are still waiting for justice, yet the machine grinds on, dressed up in new branding and new promises.
This is not a victory for anyone except Ash Mufareh. For O-Founders and potential recruits, it is a stark reminder: a new name does not erase old failures, a new website does not pay back lost money, and a new round of promises does not change the fact hat this is the same story told again and again.
Ash Mufareh called Victory With Ash his “new dream journey.” But for those who know the history, it looks like nothing more than a rerun of the same script. If you are an O-Founder, my message to you is simple: don’t be fooled twice.
By Beth Gibbons (Queen of Karma)
Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.
She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.
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