When you watch enough multi-level marketing Zoom calls, you start to recognize the archetypes: the hype man, the “bossbabe,” the crypto bro, the wellness pusher, the spiritual manipulator. And then there’s Bass Grant — a man who manages to combine all of those energies into one polished, motivational, luxury-branded persona.
After watching a recent Zoom hosted by Megan Lynch — where Bass brought on a woman who proudly claimed she was selling ALIVE coffee to fellow cancer patients, and a man who bragged about selling it to nurses while his child was having tubes put in — I decided it was time to look deeper into who Bass Grant actually is.
What I found was a carefully curated image, a tiny Florida corporation with a long history, and a pattern of MLM-adjacent behavior that predates VYB, ALIVE Coffee, and the Connectiv merger. This is what the receipts show.
The Public Persona
Across his digital business cards and promotional materials, Bass describes himself as:
- “Serial Entrepreneur”
- “Millionaire Mentor”
- “Mission-Driven Leader”
- President & CEO of Diamantaire Elite Group, Inc.
- A man with “28 years of proven success”
His Facebook “About” page also lists him as the CEO of Diamantaire Elite Group, Inc. — despite the company being dissolved by the State o Florida in 2012. This discrepancy between his public claims and Official Filings is relevant to assessing the credibility of his entrepreneurial narrative.
His Facebook profile additionally lists past involvement with Organo Gold, a well-known wellness-product MLM that sold mushroom-infused coffee and relied heavily on recruitment-driven compensation structures. This detail provides important context for understanding his later involvement in ALIVE Coffee, VYB, and Connectiv.
Bass’s branding leans heavily on luxury imagery, diamonds, wealth symbolism, motivational language, and “elite” positioning.
It’s the classic MLM-adjacent aesthetic: sell the lifestyle first, figure out the business later.
The Company Behind the Image
The name “Diamantaire Elite Group, Inc.” sounds like a high-end diamond brokerage or wealth management firm. The reality is far more modest.
A review of official Florida Department of State (Sunbiz) filings reveals a 16-year pattern of forming and abandoning corporations under the “Diamant” or “Diamantaire” branding.
Verified entities include:
- Diamant America, Inc
Formed in 1998, Dissolved in 2000 (Administrative Dissolution) and it’s status is inactive. - Diamantaire Elite Group, Inc.
Formed in 2007, Dissolved in 2012 (Administrative Dissolution) and it’s status is inactive. - Diamantaire Management Inc.
Formed in 2013, Dissolved in 2014 (Administrative Dissolution) and it’s status is inactive. - Diamantaire Marketing, LLC
Formed in 2013, Dissolved in 2014 (Administrative Dissolution) and it’s status is inactive. - Diamantaire Ventures, Lp
Formed in 2013, Dissolved in 2014 (Administrative Dissolution) and it’s status is inactive.
Across all five entities, none remain active, none filed ongoing annual reports, all were dissolved for non-compliance, and one show evidence of sustained operations. This is not great news. Several of the companies lasted less than one year and all of them used mailbox-style addresses.
Despite this, Grant continues to present himself as the CEO of “Diamantaire Elite Group, Inc.” which is a corporation that has been dissolved since 2012.
This discrepancy between branding and official records is significant and relevant to consumer protection.
ALIVE Coffee: The Pre-VYB Funnel
Before Megan Lynch’s VYB MLM existed, Bass was already promoting ALIVE Coffee through his Personal Website and digital business card.
His funnel included:
- a “Join our team” recruitment pitch
- a “Meet Bass Grant” section
- motivational entrepreneurship language
- wellness-product marketing
- a list of “superfood” ingredients
ALIVE Coffee was positioned as a peptide-infused, collagen boosting, superfood coffee — a familiar trope in the wellness-MLM world.
As we already discussed, before VYB Grant was in Organo Gold, placing Grant’s ALIVE Coffee promotion within a longer pattern of MLM-style wellness ventures rather than a standalone entrepreneurial project.
There is no publicly documented MLM involvement prior to Organo Gold and no verifiable employment history outside his dissolved corporations.
I often tell my audience not to trust CEOs that are not transparent about their past employment and their educational background.
VYB: The Momentum Phase
When VYB launched in 2025, ALIVE Coffee became one of its flagship products. Bass appeared in:
- Zoom calls
- recruitment pushes
- product hype sessions
- leadership-style presentations
He was not corporate leadership — but he was a visible promoter.
Following VYB’s collapse, the organization merged into Connectiv, the rebranded successor to iGenius/iNVisionU. Grant continues to appear in Connectiv-related promotional activity, including wellness-product testimonials and recruitment-style presentations.
The Zoom Call I observed on March 23, 2026 — featuring ethically questionable product-sales anecdotes — reflects the type of testimonial-driven marketing common in MLM environments, but it does not provide additional biographical information about Grant himself.
Lack of Public Biographical Data
Despite his extensive self-promotion, there is no publicly available information confirming:
- his date of birth
- his place of birth
- his educational background
- his employment history prior to 2012
- any MLM involvement before ALIVE coffee
- any independently verifiable entrepreneurial ventures outside Diamantaire Elite Group
This absence of basic biographical transparency is itself a relevant finding. In legitimate business environments, professional histories are typically traceable. In MLM-adjacent ecosystems, personal branding often replaces verifiable credentials.
Grant’s public footprint fits the latter pattern.
No Diamonds & It’s Rough
Bass Grant’s public identity is built around luxury branding, motivational language, and entrepreneurial claims that are not supported by independent documentation. His company Diamantaire Elite Group, Inc., is a small Florida consulting business with modest revenue, despite its high-end name.
Combined with his involvement in Organo Gold, ALIVE Coffee predates VYB, and his continued presence in Connectiv promotional activity reflects a consistent pattern of wellness-product advocacy and recruitment-style marketing.
The lack of verifiable biographical information — combined with the contrast between branding and corporate reality — raises legitimate questions about the credibility of entrepreneurial persona he presents.
By Beth Gibbons (Queen of Karma)
Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.
She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.
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