Scentsy has entered yet another round of layoffs and restructuring, cutting approximately 11% of its workforce across its Meridian, Idaho headquarters, remote staff, and international employees. This follows multiple rounds of cuts in 2005, including 116 employees in April and an early 94-person reduction in Texas. The company is calling these layoffs “necessary” and part of a long-term strategy. But for consultants and industry watchers, the pattern is unmistakable: Scentsy is shrinking. Scentsy has already faced scrutiny for its treatment of consultants, and the latest restructuring adds to a growing list of concerns about the company’s stability.
At the same time, a new trend has emerged: top Scentsy leaders are leaving the company and resurfacing at Trunori, a new wellness MLM aggressively recruiting experienced sellers. The migration has become significant enough that we need to shine a light on it.
A Company Restructuring for Survival
Scentsy’s leadership framed the Layoffs as a strategic realignment to “support long-term success,” but the scale and frequency tell a different story. In March 2026 alone, Scentsy eliminated 87 positions across its Meridian, Idaho headquarters, representing roughly 11% of its workforce.
Scentsy’s decline didn’t begin with the current layoffs. This comes on the heels of 116 layoffs in April 2025. In March 2025, the company shut down its Coppell, Texas distribution center and laid off 94 workers, citing “modernization” efforts. Those efforts included Replacing Human Labor with automated warehouse systems and robotics — a move that signaled the company was preparing to operate with fewer people long before the most recent cuts.
Before these cuts, Scentsy reported just over 1,000 employees — already a steep decline from its 2021 peak. Heidi and Orville Thompson continues to describe each round of layoffs as strategic, but the frequency and scale indicate a company shrinking, not restructuring for growth.
Consultants Continue to Bear the Consequences
We recently discussed how Scentsy’s Treatment Of Consultants is under scrutiny. While employees were being laid off and consultants were struggling with shrinking commissions, Scentsy simultaneously launched a PR push by sending curated influencer packages to social-media creators. These boxes were designed to generate hype and visibility, despite the company’s internal instability. Consultants were not happy, many reacting negatively on their social media accounts and being open and honest about their anger, something we don’t often see in MLM companies.
The contrast is stark: consultants are being told to work harder to maintain rank, employees are losing their jobs, and Scentsy is investing in influencer marketing to create the appearance of momentum, while Scentsy independent consultants are angrily posting about all of it. These decisions raise questions about priorities and resource allocation during a period of contraction.
The company’s public messaging emphasizes support for consultants, but the practical impact of repeated cuts has been the opposite.
The Scentsy to Trunori Pipeline
As Scentsy contracts, top Scentsy leaders are leaving the company and joining Trunori, a new wellness MLM positioning itself as a ground-floor opportunity. AntiMLM creators such as Sam Dee have documented multiple Scentsy leaders making the shift, often bringing portions of their teams with them as they rebuild under a new compensation plan.
The pattern is consistent:
- Scentsy leaders experience declining income
- Corporate layoffs signal instability
- Trunori recruiters target them directly
- Leaders move to Trunori
- Their team follows, or are encouraged to
Trunori’s pitch — science-branded supplements, polished marketing, and a compensation plan designed to reward early adopters — is especially appealing to leaders watching their Scentsy earnings shrink.
This migration is not incidental. It is a predictable outcome when a legacy MLM begins to contract while a new one aggressively recruits.
Why MLM Consultants Move to New Companies
Movement between MLM companies is common, especially when a consultant’s income begins to decline or their current company shows signs of instability.
Most MLM compensation plans reward early positioning, which creates a constant incentive to join the “next big thing” before the market becomes saturated. When sales slow, ranks drop, or corporate support weakens, consultants look for opportunities that promise higher commissions, better bonuses, or a fresh start.
New MLMs often target experienced sellers directly, offering them leadership titles, preferential placement, or the chance to bring their teams with them. This creates a cycle where consultants migrate from one company to another in search of financial recovery, stability or renewed momentum, only to repeat the pattern when the next downturn arrives.
A Company Moving Toward a Smaller Future
Scentsy’s leadership continues to describe the layoffs as strategic and necessary. But the broader picture shows:
- Multiple rounds of cuts
- Automation replacing human labor
- A shrinking workforce
- Consultants facing increasing pressure
- Influencer PR campaigns during layoffs
- Leaders migrating to competing MLMs
These are not signs of a company preparing for growth. They are signs of a company tightening operations, reducing costs, and struggling to maintain momentum in a declining MLM landscape.
As Scentsy shrinks, the consultants who built the brand are left navigating uncertainty or following their leaders into the next “ground-floor” promise.
A Personal Note From a Former Scentsy Consultant
Watching Scentsy go through repeated layoffs, automation, and shrinking support systems is difficult, especially for those who remember what the company used to be. As a Former Scentsy Consultant, it’s hard not to feel for the people still trying to make the business work while the foundation beneath them keeps shifting. Many consultants joined because they believed in the products, the community, or the promise of financial stability. Now they’re being asked to carry the weight of a company that is cutting staff, tightening resources, and redirecting its energy toward influencer marketing instead of the people who built the brand.
The consultants who stay are doing their best with what they have, and the ones who leave often do so quietly, unsure of what comes next. The AntiMLM Community has seen this pattern across countless companies, and the hope is always the same: that people leaving these systems can find support, understanding, and a place to land that doesn’t require constant recruitment or financial strain.
No one deserves to feel trapped in a business model hat keeps moving the goalposts. As Scentsy continues to contract, the most important thing is ensuring that the individuals caught in the middle know they’re not alone — that there are communities ready to help them rebuild outside the MLM cycle.
I found my home here and I hope they can too.
By Beth Gibbons (Queen of Karma)
Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.
She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.
Leave A Comment