For years, Ash Mufareh was heralded by his followers as the “Sir Lord of the Internet,” a visionary who would revolutionize the online business world and uplift humanity through the power of artificial intelligence.

His company, OnPassive, promised to automate success, make even the most inexperienced marketer rich, and solve global inequality. All you had to do was believe — and pay.

Behind the scenes, however, OnPassive was not a tech miracle, but a sprawling scam built on manipulation, illusion, and cult tactics.

Who Is Ash Mufareh?

Ashraf (Ash) Mufareh is the mysterious founder of OnPassive, a self-appointed CEO with a long history of involvement in shady programs, including AshMax, GDI, and GoFounders. With a flair for spiritual-sounding language and tech buzzwords, he positioned himself as a benevolent genius — someone who didn’t care about money, but just wanted to help the world.

Despite his public persona as a loving, humble servant of humanity, Mufareh maintained tight control over his followers, who often knew little to nothing about his background, credentials, or qualifications in AI or software development. Every once in a while, his true colors would show and he would remind us that he has no morals or values and asking questions during webinars was never permitted.

What Is OnPassive?

In 2018, Ash Mufareh announced a new business opportunity in a slideshow presentation that looked like it was made on a Power Point Presentation on Windows ’95. After several months, he finally revealed the name of the company: OnPassive. OnPassive billed itself as an all-in-one “AI-powered” business solution that could run your digital enterprise for you. Its pitch was simple but seductive:

  • Pay once.
  • Do nothing.
  • Make money forever.

Whether you understood business, marketing, or technology didn’t matter — OnPassive promised you didn’t need to. Everything was “done for you.” You would get leads, traffic, team members, and commissions, all on autopilot.

For a fee — originally $97, and then more as products were added — you could become a “Founder” and secure your spot in what Mufareh promised would be the greatest internet opportunity of all time.

A System of False Promises

The company claimed:

  • It had developed revolutionary AI tools (they never materialized).
  • Founders would receive “overflow” commissions from others joining below them (a classic pyramid scheme structure).
  • OnPassive would “launch soon” (this claim was repeated for five years).

What began as vague promises turned into deliberate deception. The “products” were either broken, missing, or embarrassingly basic. The AI didn’t exist in any usable form. The much-hyped “O-MAIL” system was laughable compared to Gmail or Outlook. O-NET, their social network, looked like a clone of Facebook circa 2008.

And yet, the faithful kept believing.

The Webinar Machine: Cult Indoctrination in Real-Time

At the heart of OnPassive’s manipulation strategy were the weekly (sometimes daily) webinars — hours-long Zoom calls packed with motivational language, vague updates, and public displays of devotion to Ash.

These webinars acted as a control mechanism — a replacement for critical thinking and outside investigation. Instead of asking for proof, followers were encouraged to “trust the process” and “stay plugged in.” Over time, this created a digital echo chamber where doubt was treated as disloyalty.

Attendees would flood the chat with messages like:

  • “Thank you Sir Ash for changing my life!”
  • “Ash is the Messiah of the Digital Age!”
  • “We are in it to win it, and Ash is our leader!”
  • “Sir Lord of the Internet, we are blessed to be here.”

Ash was praised not just as a CEO but as a savior, a prophet, even a gift from God. Some compared him to Martin Luther King Jr., Nelson Mandela, or Gandhi. Others cried openly during webinars, thanking Ash for giving them hope. OnPassive marketed their opportunity by buying the naming rights to a metro station in Dubai, doing light shows on the side of the Burj Khalifa, and running an ad campaign through the Dubai Mall. Ash opened up a fake BehindMLM website to give himself good reviews and paid for several glowing press releases announcing OnPassive as the new tech giant in India and Dubai.

This wasn’t a tech company. It was a personality cult — and Ash Mufareh was the center of worship.

The Cult Playbook in Action

OnPassive followed a classic cult-like recruitment and retention strategy:

  • Love Bombing: New recruits were welcomed with overwhelming positivity and promises of life-changing abundance.
  • False Hope: A constant string of launches that never launched, AI that never existed, and paydays that never came.
  • Information Control: Members were told not to listen to “negative” outsiders or ask questions. Dissent was policed in chat groups.
  • Us-vs-Them Mentality: Anyone who criticized the company was labeled a hater, loser, or failed dreamer.
  • Hero Worship: Ash was placed on a pedestal, above criticism or scrutiny.
  • Gradual Indoctrination: Members were kept busy with endless webinars, training calls, and digital rituals that replaced real-world reasoning.

The Collapse

In August of 2023, the Securities and Exchange Commission in the USA alleged Ash Mufareh and OnPassive were selling unregistered securities and committing fraud. They sued Ash Mufareh and OnPassive LLC for $108 million. Ash admitted he and his wife (who was listed as a relief defendant) pocketed the cash because “they worked really hard for it.”

In September of 2023, OnPassive released their product “O-Connect,” a video-conferencing application that would have 10, 000 users able to share their screens and that would translate every language in real-time. This product absolutely flopped and by October, it was also offered as a free product in the OnPassive Ecosystem.

In October of 2023, Mohammed Kamal (OnPassive’s Chief Financial Officer and owner & operator of OnPassive Technologies LLC) was accused of money laundering and fraud by the UAE Bank. All assets were frozen for the Dubai office and all the alleged “O-Connect commissions” were frozen by the UAE Bank. The Dubai Office was shut down shortly after and we exposed that employees hadn’t been paid in at least 9 months. This was devastating to many of the employees and they opened a case against this office in Dubai.

By 2024, cracks really began to show. The promised “launch” never happened. Payments stopped. Systems failed. Support tickets went unanswered. The employees went unpaid and were let go. The offices shut down. But rather than confront the truth, many members doubled down in their loyalty. Ash continued to pass the blame off on his CFO Mohammed Kamal, claiming he had stolen funds from the company.

In June of 2024, OnPassive’s platforms went offline. The company disappeared, Ash stopped appearing publicly, and “Founders” were left with nothing to show for their years of loyalty except broken dreams and empty wallets.

At the moment, in July 2025, the scheme continues with YouTube webinars running daily and a back office they are calling “ONews” but it is just the OnPassive Ecosystem Back Office they have used since 2022. The business is at a stand-still.

However, people are still believing in Ash Mufareh’s dream and keep repeating they are in it to win it, despite 7 years of nothing happening.

What We Can Learn

OnPassive isn’t just a scam. It’s a case study in how cult tactics can be used in the digital age to trap people in financial and emotional abuse. The endless webinars. The praise-filled chats. The idolization of a man with no proven credibility. These aren’t just red flags — they are blaring sirens.

If a company:

  • Requires your constant emotional devotion,
  • Discourages questions,
  • Promises results with no work or product,
  • And treats the founder like a god…

…it’s not a business opportunity. It’s a cult with a compensation plan.

Final Thoughts

Ash Mufareh may have vanished, but the damage is still being felt. Thousands of people around the world were manipulated into believing a fantasy. They didn’t lose just money — they lost trust, time, and in many cases, relationships.

Let OnPassive be a warning: When charisma replaces competence, and hope replaces evidence, fraud will follow.

If you would like to follow this scam, stay tuned to this blog and Subscribe to my channel on YouTube and also check out the Blog for more information.

By Beth Gibbons (Queen of Karma)

Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.

She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.