We’ve been following Randy Schroeder and Larry Lane for a long time — long enough to recognize their pattern before they even finish the first pitch. From Nelo Life to Lev.AI, from “ground-floor opportunities” to “AI-powered revolutions,” their script never changes. The names change. The logos change. The victims change. But the mechanics remain identical: hype, migration, collapse, repeat.
Nelo Life was the first time many people saw the Schroeder-Lane machine up close. It was marketed as a wellness-meets-technology breakthrough, but behind the scenes it operated like every other MLM: inflated promises, collapsing downlines, and leaders who always seemed to land safely while everyone beneath them absorbed the losses. When Nelo Life faltered, the same leaders resurfaced in new ventures — each one pitched as the “next evolution” for the industry.
By the time they arrived at Lev.AI, the pattern was unmistakable. When Lev.AI announced a partnership with Nueva in December 2025, the stage was already set for the next pivot. What follows is the clearest picture yet of how Lev.AI unraveled, how the Schroeders quietly slipped out the back door, and why the company’s sudden appointment of a new CEO should alarm anyone still involved.
What Is Lev.AI?
Lev.AI markets itself as an “AI-powered marketing platform” designed to help distributors recruit, retain, and scale their downlines. The pitch was simple: artificial intelligence would automate the hardest parts of network marketing. In practice, Lev.AI functioned like a classic MLM-adjacent tool — a recruitment engine dressed up in tech language. It even offered you the ability to have an AI twin.
Lev.AI never demonstrated real AI capabilities. It never produced transparent product documentation. It never showed real evidence of proprietary technology. Instead, it relied on hype, testimonials, and charismatic field leaders — especially Blake and Randy Schroeder and Larry Lane — to sell the dream. In fact, Randy and Blake did such an amazing job, Blake was made the CEO of the company.
The Nueva Partnership: The Beginning of The End
What Nueva Actually Is
Nueva is a product-driven MLM that markets wellness and lifestyle supplements. Like most MLMs, it relies heavily on recruitment, exaggerated testimonials, and a compensation plan that rewards building downlines more than selling products. Nueva leaders often migrate from on MLM collapse to the next, brining their teams with them.
On December 18, 2025, Lev.AI announced a formal partnership with Nueva, positioning it as a strategic expansion, during a webinar held by Blake. Nueva was integrated into Lev.AI’s marketing tools and presented it as a complementary product ecosystem for distributors.
But in hindsight, the partnership wasn’t an expansion. It was an exit ramp.
January 2026: The Schroeders Go All-In On Nueva
On January 14, 2026, Randy posted a 40-Minute Video titled “Nueva Product Results! …and MORE!!!” — a full-scale endorsement of Nueva’s products and business model. Blake, still the CEO of Lev.AI at he time, appeared aligned with him.
This is a critical timestamp: If Blake and Randy were promoting Nueva in mid-January, he was still functioning as Lev.AI’s CEO.
There was no resignation. No transition plan. No communication to the field.
Just silence — and then disappearance.
The Pivot to GGC: The Same Names, The Same Pattern
What GGC Is
Global Gold Coin (GGC) is another MLM-style venture marketed as a “global commerce community.” In reality, it operates like a hybrid between a recruitment-driven rewards program and a digital-product MLM. Its leadership circle is stacked with familiar names from previous collapses, including those from the Onpassive pyramid scheme.
The Pivot
By late January, activity around Lev.AI’s leadership had shifted significantly. Blake Schroeder has not been publicly visible in the field since December. His current status and level of involvement remain unclear.
Larry Lane had moved on and was promoting GGC aggressively.
Randy Schroeder meanwhile, did not follow Larry into GGC. Instead, he remained active in the Lev.AI/Nueva ecosystem, continuing to promote and train within that structure.
We were all left wondering if the trio had broken up or if they would all move onto GGC and follow Larry’s lead.
The Late-Night CEO Announcement
On February 4, 2026 at 10PM Eastern, Lev.AI held a hastily assembled Zoom webinar. No press release. No email blast. No corporate filing. Just a graphic posted to their Facebook group:
“Following the announcement of our New CEO, Rachel McVinish, join us on Zoom to hear what’s coming next.”
This was the first — and only — public acknowledgement that Blake was no longer CEO.
The timing is impossible to ignore:
- December 18: Lev.AI partners with Nueva
- Early-Mid January: Randy and Blake aggressively promote Nueva
- Late January: The Schroeders and Lane pivot to GGC
- February 4: Lev.AI announces a new CEO via Zoom
This is not a planned transition. This is a corporate emergency.
Who is Rachel McVinish?
Rachel’s MLM Background
Before her sudden appearance at Lev.AI, Rachel McVinish spent nearly a decade climbing the ranks inside Jeunesse, one of the most recognizable — and controversial — MLMs in the world. She began as the General Manager of Jeunesse Australasia in June 2016, eventually rising to President of Jeunesse Asia-Pacific, overseeing massive distributor networks, incentive trips, and high-pressure recruitment events. Her leadership style was classic MLM: emotional storytelling, belief-driven messaging, and relentless focus on distributor retention.
After Jeunesse, Rachel transitioned into Shoply Global, another MLM-adjacent venture marketed as a “global commerce platform.” Shoply positioned itself as a tech-driven marketplace, but its compensation structure and leadership culture mirrored traditional MLMs. Rachel served as Executive Director and, as of January 2026, is still publicly listed as Shoply’s CEO.
This is the context in which Lev.AI introduced her as heir new chief executive — a move that raises more questions than it answers.
What Jeunesse Actually Is
Jeunesse is a long-running MLM focused on anti-aging products, youth serums, and wellness supplements. The company has faced:
- regulatory scrutiny
- Lawsuits over Deceptive Income Claims
- accusations of predatory recruitment
- a leadership culture built on hype and emotional manipulation
Jeunesse is known for its massive rallies, high-pressure sales environment, and a compensation plan that rewards recruitment far more than retail sales.
This is the environment where Rachel built her career.
What Shoply Actually Is
Shoply markets itself as a “global commerce solution,” but in practice it operates like an MLM-adjacent marketplace. Distributors are encouraged to recruit sellers, build teams, and earn commissions based on volume and referrals. The company leans heavily on tech buzzwords — “platform,” “ecosystem,” “digital commerce” — but its structure is unmistakably MLM.
Rachel is still publicly listed as Shoply’s CEO on her Linked In Account. There has been no announcement of her departure. No filings. No explanation.
And yet, Lev.AI introduced her as their new CEO.
Why Rachel’s Appointment Is Worrisome for Lev.AI
Rachel’s arrival at Lev.AI is not a sign of innovation or stability — it’s a sign of damage control. Here’s why:
- She is not a technologist.
Lev.AI claims to be an AI company. Rachel has no background in AI, machine learning, or technology leadership. Her expertise is in motivating downlines, not running tech infrastructure. - She is still the CEO of another MLM.
Holding two CEO roles simultaneously — without public disclosure — is not normal corporate behavior. It’s a hallmark of MLM leadership culture, where titles are often used for optics rather than governance. - Her entire career is built on MLM stabilization tactics.
Rachel’s skill set is perfect for one thing: keeping distributors from leaving when a company is collapsing. She knows how to rebuild hype, deliver emotional messaging, reinforce belief, keep autoships running, and prevent mass distributor flight. That is exactly the kin of leader a company installs when it is trying to stop a hemorrhage — not when it is executing a strategic plan. - Her appointment confirms Lev.AI is not pivoting towards legitimacy.
If Lev.AI wanted to become a real tech company, they would hire a CTO, a product leader, a compliance officer, or someone with actual AI experience. Instead, they hired a Jeunesse-trained MLM executive. That tells you everything.
I would suggest Blake leaving the company, taking Randy and Larry and their teams with them, and moving onto a new venture is a good sign that Lev.AI is already collapsing. I guess only time will tell if Rachel can save Lev.AI from complete collapse going forward.
The Schroeder-Lane Playbook Never Changes — Only Company Names Do
Lev.AI’s collapse isn’t happening in a vacuum.
It’s happening because the same three men — Randy Schroeder, Blake Schroeder, and Larry Lane — ran the same playbook they’ve been running for more than a decade.
They did it at Nelo Life.
They did it at Talk Fusion.
They did it at Lev.AI.
The Schroeders are doing it during the Nueva partnership.
And now Larry’s doing it again at GGC.
The pattern is painfully predictable:
- Join a company.
- Build hype.
- Position themselves as the leaders.
- Extract credibility and downlines.
- Shift attention to a new “opportunity.”
- Leave the previous company scrambling to survive.
Lev.AI was simply the latest casualty.
The December 18 partnership with Nueva was marketed as a breakthrough — but it ultimately became the bridge Larry Lane used to exit. Blake Schroeder appears to have stepped down as CEO of Lev.AI and has not resurfaced publicly since; his status within Lev.AI/Nueva remains unknown. Meanwhile, Randy Schroeder has remained active, continuing to promote Nueva and Lev.AI content, including a February 5, 2026 video titled “Daily Dose of Randy & Nueva Life 2.3.26.”
And Lev.AI’s response — a late-night Zoom announcement of a CEO who is still publicly employed elsewhere — is not a sign of strength. It is a sign of desperation.
For distributors, the lesson is brutally simple:
If the leaders can walk away this easily, so can your money.
If the story keeps changing, the truth never existed.
And if the same names keep appearing, the outcome will be the same.
The Schroeder-Lane pattern has repeated across every company they’ve touched. Nelo Life and Talk Fusion both collapsed after their departures.
But if there’s one silver lining in all of this, it’s this:
Maybe the best thing that can happen to an MLM is for Randy, Blake and Larry to join it — because based on their track record, the moment they leave, the whole thing collapses anyway.
At this point, they’re less “industry leaders” and more like the MLM equivalent of a canary in a coal mine — except the canary keeps flying off to he next mine right before it explodes.
And somehow, people still follow them.
By Beth Gibbons (Queen of Karma)
Beth Gibbons, known publicly as Queen of Karma, is a whistleblower and anti-MLM advocate who shares her personal experiences of being manipulated and financially harmed by multi-level marketing schemes. She writes and speaks candidly about the emotional and psychological toll these so-called “business opportunities” take on vulnerable individuals, especially women. Beth positions herself as a survivor-turned-activist, exposing MLMs as commercial cults and highlighting the cult-like tactics used to recruit, control, and silence members.
She has contributed blogs and participated in video interviews under the name Queen of Karma, often blending personal storytelling with direct confrontation of scammy business models. Her work aligns closely with scam awareness efforts, and she’s part of a growing community of voices pushing back against MLM exploitation, gaslighting, and financial abuse.
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