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Nigel Young
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CHALLENGE : EVERYTHING – our mantra – led us to not only relook at the fundamental structure of a house, it carried over into windows, handles for cavity sliding doors, glass balustrades and even home office’s and their layouts.

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AEDIS : THiNK
Ithink therefore I write. With full respect to Rene Descartes, thinking is in very short supply these days. More often than not it’s been replaced by :

- I don’t get paid to think …
- If you had thought about this a bit more …
- Now that’s thinking outside the box …

AEDIS : WRiTE
The importance of well written and regularly posted blogs, relevant articles and informative essays, cannot be underestimated. While existing clients know how to get hold of you, it’s your new ones that need to be established, and for that you need to consider your :

- Short Term : existing + word of mouth …
- Medium Term : Short term + reputation …
- Long Term : reputation + online presence …

AEDIS : DESiGN
Your online presence is where you get not only to say what you think, but to be heard. Whose profession doesn’t have issues that can’t be resolved due to the lack of :

- communication …
- accountability …
- stubbornness …

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