DANNY DE HEKWhen I first encountered Josh Ellis, I thought he was just another pushy marketer. But after digging deeper, it became clear that something far more deceptive was happening.

Not only does his AI-generated video raise major red flags, but his business practices—from fake case studies to impersonation attempts—point toward something far more troubling.

This blog will break down the evidence, expose the inconsistencies, and warn others about engaging with Josh Ellis.

Red Flag #1 – Is Josh Ellis Even a Real Person?

I watched Josh Ellis’s YouTube video, titled “Up To 20 High Intent Appointments Per Month“, and something felt off. His voice, his mannerisms—everything about the videos seemed unnatural. So I took a closer look.

The first thing that struck me was how scripted and robotic his speech was. The cadence and pacing were too perfect, lacking the natural pauses and variations you’d expect from a real person. This strongly suggests that Josh Ellis may not even be a real person—but rather an AI-generated figurehead used to push a scammy service.

Key Signs of AI-Generated Content in His Videos:

  • No authentic facial expressions or natural speech patterns – The delivery lacks any human emotion.
  • Overuse of generic marketing phrases – The script is packed with common sales buzzwords with no real substance.
  • No background or personal information – There’s no LinkedIn, no history, no actual proof of business success.
  • Identical scripts across multiple videos – His so-called explanations are just copy-pasted sales pitches.

If you’re considering doing business with someone, but they can’t even prove they exist as a real person, that should be your first major red flag.

Red Flag #2 – Misleading Marketing & Overpromised Results

Josh’s sales pitch is filled with exaggerated claims that should make anyone skeptical. Let’s break down some of the bold (and unverified) statements in his AI-generated videos:

1. “We reach out to 100,000 prospects each month.”

  • Where is the proof? There is no way to verify this claim, and considering that he has no real track record, it’s highly unlikely.
  • The infrastructure required to reach 100,000 prospects monthly would be massive, involving teams of employees and robust technology—none of which he can prove exists.

2. “We have professional copywriters crafting high-converting sales messages.”

  • Who are these copywriters? No names, no LinkedIn profiles, no agency connections—just another claim with no substance.
  • If he truly had professional copywriters, why are his videos filled with repetitive, generic marketing fluff rather than well-researched insights?

3. “We build the infrastructure so you don’t have to.”

  • He claims that his service provides complete lead generation, but never explains how it actually works.
  • Where are the case studies? If his system is so successful, why doesn’t he showcase real clients?

4. “We guarantee at least 5-20 high-intent appointments per month.”

  • How does he guarantee this? There’s no clarity on how these leads are sourced or verified.
  • He claims no ad spend, no sales team, and no referrals—so where are these leads magically coming from?
  • Businesses that rely on cold email and automated outreach typically do not guarantee a set number of meetings.

5. “Our system is performance-based, and we only charge per appointment booked.”

  • This is a common scam tactic—lure people in with “risk-free” promises, then upsell them on unnecessary services.
  • If this were true, he wouldn’t need to fabricate testimonials or impersonate businesses.

The entire pitch is designed to create urgency while providing zero real information. This is a classic marketing scam tactic—making big promises with no evidence to back them up.

Red Flag #3 – Fabricated References & Impersonation Attempts

One of the biggest red flags is Josh Ellis impersonating legitimate businesses to appear more credible.

A business owner who engaged with him, Mark Richardson (name changed for privacy), did some due diligence before signing up for Josh’s services. What he uncovered was shocking:

  • Josh provided fake references from supposed “past clients.”
  • One of those references was Sensible Business Solutions (a genuine and innocent company), but when the real company was contacted, they confirmed that Josh had no legitimate connection to them.
  • It turns out he had even set up a fake domain (sensiblemelbourne[dot]com) and impersonated one of their employees to make it seem like he had worked with them.

Direct Quote from Sensible Business Solutions:

“Yes, this is an impersonation attempt. We do not own the rights to the domain sensiblemelbourne(dot)com, and we do not operate under the email services being used.”

This means that Josh Ellis was deliberately fabricating success stories to scam businesses into signing up with him.

Attempted Content Removal & Legal Threats

Josh Ellis not only tried to intimidate me with legal threats but also attempted to have content exposing him removed from YouTube.

Matthew Edwards & Mars Digital

Josh originally approached me by claiming he was doing lead generation for Matthew Edwards from Mars Digital. After I exposed his tactics, they attempted to take down my video, which is yet another red flag—legitimate businesses don’t try to silence criticism; they address concerns transparently.

His Own Words Expose Him:

“Kindly understand that your public posts related to this matter amount to libel (unsubstantiated, untrue defamation and assertions)…”

Translation: I don’t like being exposed, so I’m going to throw around legal threats with no substance.

“Would you like to discuss this situation, or would you prefer that the issue is elevated to a third party?”

Translation: Do what I want, or I’ll try to scare you with some vague legal nonsense.

A real professional wouldn’t immediately jump to legal threats—they’d provide evidence that their business is legitimate. Instead, Josh tries to intimidate critics while hiding behind a free Gmail account.

Final Verdict – Avoid Josh Ellis

Josh Ellis is either a completely fake persona, an AI-generated front for a scam, or a deceptive marketer running a dishonest business.

If someone claims huge results but can’t prove anything, RUN.

Sensible Business Solutions were victims of his impersonation tactics, and they had nothing to do with his deceptive behavior. The true scam here is Josh Ellis himself.

Stay sharp, stay skeptical, and always do your due diligence.

– Danny de Hek, The Crypto Ponzi Scheme Avenger