DANNY DE HEKJessica Schembri, also known as Jessica Sol, presents herself as a “life strategist, mentor, and wealth coach.”

However, a closer look at her crypto investment webinars and marketing techniques reveals a dangerous mix of misinformation, manipulation, and financial deception.

Who is Jessica Schembri?

Jessica Schembri has built an online presence claiming to help people achieve financial independence through crypto investments and Web3 opportunities. She markets herself as an expert in business, trauma coaching, and financial empowerment, despite having no verified financial credentials. Instead, she operates using high-pressure sales tactics and psychological manipulation to lure unsuspecting investors into high-risk and unregulated schemes.

How Jessica Schembri Uses Propaganda & Manipulation

Jessica’s marketing strategies follow a classic scam playbook, using emotional appeal, urgency tactics, and false legitimacy to push fraudulent investment opportunities. Let’s break down her most alarming tactics:

1. Pretending to Be an Expert Without Qualifications

Jessica openly states “I’m not a financial advisor” while proceeding to offer financial advice on crypto investing. This disclaimer is a common trick used by unregulated promoters to avoid legal responsibility. Her background as a business coach and personal trainer does not qualify her to provide investment guidance.

2. Emotional Manipulation & Psychological Tricks

Jessica does not focus on facts or financial literacy. Instead, she plays on emotions to override skepticism and push people into taking action without proper research.

  • “Shift your relationship with money” – Framing doubt as a personal flaw rather than a valid concern.
  • “If you don’t trust the system, you have a mindset problem” – Gaslighting those who question her methods.
  • “Put on your big adult pants and make a decision” – Shaming people into investing.

3. Creating False Urgency & Exploiting FOMO

One of the biggest red flags in Jessica’s webinars is her constant pressure to act fast, a tactic known as Fear of Missing Out (FOMO).

  • “We are still extremely early in the adoption stage” – A misleading claim used to rush people into believing they must invest now.
  • “Millions will be made in the next year or two” – A classic Ponzi scheme promise without any verifiable data.
  • “Can you imagine if you had just adopted something early and sat on it?” – Using hypothetical success stories to manipulate.

4. Promoting Unverified Investment Schemes

Jessica repeatedly talks about “platforms with exponential potential” without ever naming them. Legitimate investment advisors provide transparency, while scammers keep details vague to avoid accountability.

  • “Access to a new coin—imagine owning Bitcoin in 2009!” – A deceptive marketing ploy used by scam coins that often disappear overnight.
  • “We have a platform we’re using, and it has exponential potential.” – No name, no legitimacy, just blind trust.

5. Downplaying Risks While Acknowledging Volatility

Jessica admits the crypto market is volatile but uses misleading optimism to ignore real dangers:

  • “There will be dips, but history repeats itself!” – Implying every downturn will be followed by a surge, when many crypto projects collapse entirely.
  • “Trust the process, and you’ll be fine.” – Encouraging blind faith instead of informed decision-making.

6. Dangerous Advice on Financial Security

Jessica encourages reckless financial behavior, making dangerous security suggestions:

  • “I have no money in my bank account; I store everything in crypto.” – Encouraging others to abandon safe financial practices.
  • “Use separate devices for transactions.” – Overcomplicating security, making it easier for fraud to occur.
  • “Store your seed phrase in multiple places, including your parents’ house.” – A security risk that exposes investors to theft.

7. Social Media Hype & MLM-Style Recruitment

Jessica uses social media engagement to spread her false credibility:

  • “Take a selfie, screenshot, and tag me to enter a giveaway!” – Turning followers into free marketers.
  • “Get into a community and ask questions!” – MLM-style tactics where recruits are pressured into investing by social influence.

8. The Cult-Like Mentality of Scam Coaches

Jessica’s language mirrors cult leaders who demand loyalty and suppress critical thinking:

  • “The universe is in response to our energy.” – Suggesting that financial success is about mindset, not sound investments.
  • “Procrastination is the assassination of all destinations.” – Using catchy phrases to make blind risk-taking seem wise.

The Reality Behind Jessica Schembri’s Crypto Schemes

While Jessica paints a picture of wealth, empowerment, and success, her tactics align perfectly with those of Ponzi scheme recruiters. She relies on: Hype instead of facts Urgency instead of transparency Manipulation instead of financial education

Her financial claims are unverifiable, her investment platforms are unnamed, and her strategies place followers at extreme risk. Regulatory agencies like the FMA and MoneySmart have warned about similar crypto MLM scams.

Final Verdict – Jessica Schembri is Running a Crypto Scam

Jessica Schembri is not a financial expert—she is using coaching and mentorship as a cover to push risky, unregulated crypto investments. Her methods rely on misleading claims, emotional pressure, and vague promises that match every known Ponzi scheme marketing tactic.

If she truly believed in financial literacy, she would:

  • Provide full transparency about her investment platforms.
  • Offer genuine risk disclosures instead of sugarcoating volatility.
  • Have real financial credentials, not just a coaching background.

Instead, she follows the same playbook used by countless crypto scammers before her.

If you’ve been approached by Jessica Schembri or her associates, think twice before believing her claims. Crypto scams ruin lives—don’t let hers be the next one to take advantage of you.